/socialforge:parse-calendar — Calendar Parser

Parse a monthly social media content calendar into structured JSON that drives the entire production pipeline.

Context efficiency

Asset-heavy skill. Grep before Read the asset catalog (${CLAUDE_PLUGIN_DATA}/socialforge/brands/<brand>/asset-index.json) — never list the asset directory. Reference generated images / videos by path, not by loading metadata. Brand profile loads once per session.

Supported Formats

Format	How It Works
DOCX	Read tables and structured text from Word documents
XLSX	Read rows from Excel spreadsheets (one row per post)
Notion	Read from Notion database via MCP (requires Notion connector)
Structured text	Parse markdown or plain text with consistent formatting

Required Fields Per Post

Every post in the calendar must have (or the system will ask for missing ones):

Field	Required	Description
post_id	Auto-generated	Unique identifier (e.g., P01, P02)
date	Yes	Publishing date (YYYY-MM-DD)
platform	Yes	Target platform(s) — linkedin, instagram, x, facebook, etc.
content_type	Yes	static, carousel, video, story, reel, text_only
tier	Yes	HERO, HUB, or HYGIENE
topic	Yes	What the post is about
caption_brief	Yes	Brief description of the copy direction
visual_brief	Recommended	What the image should show
hashtags	Optional	Post-specific hashtags (brand hashtags added automatically)
cta	Optional	Call-to-action text or link
campaign	Optional	Campaign this post belongs to
notes	Optional	Special instructions

Process

1. Detect format — Check file extension or URL pattern
2. Extract posts — Parse each post entry from the source
3. Validate fields — Check required fields present. For missing fields, ask the user.
4. Normalize — Standardize dates, platform names, content types to schema format
5. Assign post IDs — Sequential (P01, P02, ...) if not already present
6. Cross-reference platforms — Check all platforms exist in brand's platform-config.json
7. Flag issues — Duplicate dates, missing briefs, unsupported content types
8. Save — Write calendar-data.json to ${CLAUDE_PLUGIN_DATA}/socialforge/output/{brand}/{YYYY-MM}/ (falls back to ~/socialforge-workspace/output/... when ${CLAUDE_PLUGIN_DATA} is unset)

Output

Calendar parsed: 28 posts for April 2026
  LinkedIn: 12 posts (4 carousels, 6 static, 2 video)
  Instagram: 10 posts (3 carousels, 4 reels, 3 static)
  X: 6 posts (all text+image)

Issues found: 2
  - P14: Missing visual_brief (will need manual input during asset matching)
  - P22: Date falls on Sunday — confirm intentional weekend post?

Calendar saved: ${CLAUDE_PLUGIN_DATA}/socialforge/output/acme-corp/2026-04/calendar-data.json

After Parsing

Ask: "Would you like to:

• Match assets to posts? (/socialforge:match-assets)
• Review the parsed calendar first? (I'll show the full post list)
• Fix issues? (I'll walk through each flagged item)"

Timeout & Fallback

• DOCX/XLSX parsing: 30-second timeout. If file is too large, suggest splitting by week.
• Notion: 60-second timeout per database query. If Notion is slow, offer to export and parse locally.
• If format is unrecognized: Ask user to describe the structure, then parse adaptively.