Opportunity Scoring (Pragmatic Framework: Focus / Business)

Evaluate candidate opportunities objectively so a decision rests on evidence, not the loudest voice. Score each opportunity on four attributes using a 1-to-5 scale where 1 = Least Favorable and 5 = Most Favorable. See ../pm-copilot/references/framework.md.

The four attributes (1 = least favorable, 5 = most favorable)

Attribute	What it measures	1 (least) → 5 (most)
Distinctive Competencies	How much it relies on abilities we already have (valued, different, provable)	1 = requires building a new competency → 5 = directly uses existing strong competencies
Competitive Landscape	Size/strength of alternatives	1 = highly competitive (rival has pricing power/brand equity) → 5 = low competition (we can freeze out the market)
Investment Level	Resources (people, material, facilities) required	1 = very high (ground-up build) → 5 = very low (re-use existing assets)
Impact to Buyers/Users	Consequences for current & potential customers	1 = negative outweighs positive → 5 = significant positive impact / high ROI for buyer

Total = sum of the four scores (4–20). Rank opportunities by total, but read the per-attribute scores too — a low Investment + high Impact "no brainer" may beat a higher total that depends on a competency you don't have.

Method

1. List the candidate opportunities (ideally ones already validated as urgent, pervasive and willing-to-pay — see pm-market-problems).
2. Score each attribute 1–5 and write the rationale (the evidence) for each score.
3. Sum, rank, and discuss — especially where scores are low on Distinctive Competencies (can we really win?) or Investment (can we afford it?).

Interview the user for inputs (batch questions)

1. What are the opportunities to compare? (Name each + the market problem it solves.)
2. For each: do we already have the competencies to deliver it, or must we build them?
3. How competitive is the space (who else, how entrenched)?
4. Rough investment — reuse existing assets, or ground-up?
5. Expected impact/ROI for buyers and users (and any downside)?

Artifact template

# Opportunity Scorecard — <product/BU>

**Company:** <company>  ·  **Feature / Product:** <feature / product name>
**Author:** <author>  ·  **Date created:** <date>  ·  **Version:** 1.0
**Scale:** 1 = Least Favorable → 5 = Most Favorable

| Opportunity | Distinctive Competencies | Competitive Landscape | Investment Level | Impact to Buyers/Users | Total | Rank |
| :--- | ---: | ---: | ---: | ---: | ---: | ---: |
| <Opportunity A> | 4 | 3 | 2 | 5 | 14 | 2 |
| <Opportunity B> | 5 | 4 | 4 | 4 | 17 | 1 |

## Rationale (evidence behind each score)
### <Opportunity A>
- **Distinctive Competencies (4):** <why>
- **Competitive Landscape (3):** <why>
- **Investment Level (2):** <why>
- **Impact to Buyers/Users (5):** <why>

## Recommendation
<Which opportunity(ies) to pursue and why — reference the scores and the market evidence.>

Deliver the artifact

Follow ../pm-copilot/references/artifact-output.md: confirm inputs, ask Markdown or .docx, write the .md, convert via your environment's native document-creation capability on request. Next stage: build the full business case for the winner with pm-product-canvas.