GTM Strategy (Orchestrator)

Position in workflow: v0.8 Monitoring Setup → v0.9 GTM Strategy (Orchestrator) → v0.9 Launch Metrics

This skill is an orchestrator, not a primary skill. GTM strategy is composed of three framework-grounded sub-skills that run in sequence. This skill chains them and reconciles outputs. New work on positioning, offers, or channels should invoke the sub-skills directly.

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

Mode	What this skill produces
quick	Each sub-skill in quick mode; reconciled GTM index
standard	Each sub-skill in standard mode; full reconciliation pass over outputs
deep	Each sub-skill in deep mode; multi-pass reconciliation + risk register

The Three Sub-Skills

GTM is positioning before offer before channels. Running them out of order produces channel plans that don't reach the right people with the right pitch.

Step	Sub-skill	Framework	Owner
1	prd-v09-positioning-dunford	April Dunford, Obviously Awesome (5-step)	Founder + PM
2	prd-v09-offer-construction-hormozi	Alex Hormozi, $100M Offers (value equation + Grand Slam)	Founder + Sales
3	prd-v09-launch-channels-orb	Corey Haines, ORB framework (Owned / Rented / Borrowed)	Growth

Use the v0.9 tactical playbooks (prd-v09-aeo-audit, prd-v09-alternatives-pages, prd-v09-cold-outreach-tiered, prd-v09-hn-reddit-launch) after these three are complete — each plugs into a specific channel from step 3.

Orchestration Workflow

1. Positioning (Dunford)         →  GTM-*(positioning), BR-POS-*
              ↓
2. Offer (Hormozi)                →  GTM-*(offer, guarantee), BR-PRICING-*
              ↓
3. Channels (ORB)                 →  GTM-*(channel, sequence, mix-matrix)
              ↓
4. Reconciliation (this skill)    →  GTM-*(index) with cross-skill checks
              ↓
5. Tactical playbooks             →  AEO audit, alt pages, cold outreach, HN/Reddit (v0.9 tactical)
              ↓
6. Launch Metrics + Feedback      →  v0.9 Launch Metrics, Feedback Loop Setup

Reconciliation (this skill's actual work)

After the three sub-skills run, check for cross-skill consistency:

Check	Question	Fix if no
Best-fit alignment	Are channels (step 3) actually used by the best-fit segment defined in positioning (step 1)?	Re-run step 3 with corrected segment lens
Promise consistency	Does the offer (step 2) promise more or less than the positioning supports?	Adjust offer down; do not silently inflate positioning
Guarantee viability	Can the guarantee in the offer survive the launch volume from step 3?	Tighten guarantee terms or reduce paid-channel reach until guarantee can scale
Category-channel fit	Is the launch channel mix appropriate for the market category claimed in positioning?	Drop channels that don't fit the category (e.g., enterprise category → no TikTok)
KPI rollup	Do per-channel attribution targets sum to v0.3 baseline KPI- targets?	Adjust channel budget/effort allocation

Reconciliation is the load-bearing work — without it, the three sub-skill outputs are incoherent.

Consumes

This skill's Consumes is the union of the three sub-skills' Consumes:

• From v0.2 (CFD-, BR-product-type), v0.3 (FEA-, KPI-, BR-pricing), v0.4 (PER-), v0.8 (DEP-, MON-)
• See each sub-skill for the specific IDs it pulls

Produces

This skill produces the reconciled GTM- index — a single entry pointing at all GTM- entries created by the three sub-skills, with reconciliation notes:

GTM-XXX: GTM Strategy Index
Type: Index
Owner: Launch Coordinator
Status: Approved

Positioning: GTM-AAA (statement), BR-POS-* (rules)
Offer: GTM-BBB (card), GTM-CCC (guarantee)
Channels: GTM-DDD/EEE/FFF (channel entries), GTM-GGG (mix matrix), GTM-HHH (sequence)
Tactical (when active): GTM-* from AEO, alternatives, cold outreach, HN/Reddit playbooks

Reconciliation notes:
  - Best-fit alignment: [PASS | issue + fix]
  - Promise consistency: [...]
  - Guarantee viability: [...]
  - Category-channel fit: [...]
  - KPI rollup: [...]

Linked IDs: All GTM-* created in this lifecycle iteration

Migration Note (legacy entries)

Prior to this refactor, this skill produced GTM-* entries directly with Type=Messaging, Type=Channel, Type=Timeline, Type=Task, Type=Asset. Existing entries with those types remain valid — the sub-skills produce comparable types structured around their respective frameworks.

If you have legacy GTM-* entries created before the split, run each sub-skill once over the existing material to:

• Reclassify messaging entries as Type=Positioning (anchored in Dunford's 5 steps)
• Validate offer-related entries against the Hormozi value equation
• Reclassify channel entries by ORB layer (Owned / Rented / Borrowed)

No automatic migration — the reclassification is a deliberate decision that surfaces gaps in the original work.

Quality Gates

Before proceeding to Launch Metrics:

• All three sub-skills have completed (or quick-mode placeholders exist for each)
• Reconciliation table filled with all five checks (PASS or fix logged)
• GTM- index entry created pointing at all sub-skill outputs
• No unreconciled contradictions between positioning, offer, and channels

Downstream Connections

See each sub-skill for direct downstream connections. This orchestrator's downstream is:

Consumer	What it uses
v0.9 Tactical playbooks	The GTM index identifies which channels are active for tactical-skill plug-in
v0.9 Launch Metrics	The reconciled KPI rollup
v0.9 Feedback Loop Setup	The reconciled channel list