Product UI Frames

Generic brand-bound product-UI animation engine. Renders HTML video compositions to MP4 via the Hyperframes engine. The skill consumes a DESIGN.md brand-kit, synthesizes a Hyperframes-compatible palette, composes an index.html, and renders to MP4 via npx hyperframes render.

For the onboarding-specific variant with required stills intake + cursor/caption discipline, see /onboarding-video — it inherits this engine and adds craft rules for app/product feature demos.

The architectural spine: brand-kit input is required, not optional. Same composition template, three brand-kits, three visibly distinct outputs.

Doctrine inherited (Step 7 — 0626 rollout)

Output complies with:

• output-tenets.md — the seven tenets
• output-simplicity.md — length caps, three-layer source placement, robot-tells ban
• design-production.md — DESIGN.md contract, banned visual patterns
• Step 6 calibration: see [[feedback_execution_doctrine_refinements_step6]]

Refinements applied to this skill:

Code	Refinement	How it lands in product-ui-frames
R1	Source placement (three layers)	Engine itself is internal-reference (generic renderer). Consuming skills (/onboarding-video, future video wrappers) inherit source-placement rules per their own audience. Engine docs keep inline brand-kit + DESIGN.md cites for QA.
R3	Product-update tone	Captions and on-screen text in rendered output frame as "[Product] does X" — engine enforces no "thrilled to announce" defaults in template caption library.
R9	Action-oriented section names	Composition section names verb-led ("Connect / Render / Stitch"). Preserve.

Note: this skill is the generic engine — most archetype-specific refinements (R2/R5/R6/R7/R8) apply at the consuming-skill layer (e.g., /onboarding-video for end-customer videos, future skills for market-facing variants). The engine inherits R1+R3+R9 as the universal floor.

When to use

Use when the brief asks for video, motion content, an animated explainer, a lower-third, social b-roll, or "turn this site into a video." Use when a downstream content artifact (LinkedIn post, newsletter, sales deck, YouTube script) needs a motion variant.

Do NOT use for static images (linkedin-infographics, linkedin-carousels), web prototypes (vibe-coding), or Figma-anchored motion (figma-prototype).

Prerequisites

• Node.js ≥ 22 + FFmpeg installed locally. Verify with npx hyperframes doctor.
• A brand-kit DESIGN.md for the consumer (Genesys, client, or course). If missing, run /brand-kit first.

Inputs

Input	Required	Source	Notes
brand_kit_path	Yes	DESIGN.md path	Genesys / client / course / adhoc
aspect_ratio	Recommended	brief	9:16 / 16:9 / 1:1 / 4:5. Default by platform: LinkedIn vertical → 9:16, YouTube → 16:9, Instagram square → 1:1
duration_seconds	Recommended	brief	Default 15s for social, 8s for lower-thirds
narration_text	Optional	upstream skill output (linkedin-content, thought-leadership, etc.)	Auto-generates TTS if provided
blocks_to_use	Optional	brief	Registry blocks to install via npx hyperframes add
source_url	Optional	brief	If set, route through the website-to-video sub-workflow

Workflow

Step 1 — Discovery (exploratory briefs only)

For open-ended briefs ("make me an explainer for the AI advice gap"), ask the four-question intake before touching tools:

• Audience — who watches this?
• Platform — where does it play? (drives aspect_ratio)
• Priority — motion quality vs content accuracy vs brand fidelity vs speed?
• Variations — single best shot or 2-3 options?

For specific briefs ("add a yt-lower-third with the guest name"), skip discovery.

Step 2 — Bind brand-kit

1. Resolve brand_kit_path. Auto-detect by working directory if not supplied:
   • projects/genesys/... → Genesys brand-kit
   • projects/consulting/active/{client}/... → that client's brand-kit
   • projects/courses/gtme-school/... → GTM-E brand-kit
2. Read DESIGN.md tokens (colors, typography, rounded, spacing, components).
3. Read the "Do's and Don'ts" prose section to derive house-style constraints (e.g., ClientCo → no em-dashes anywhere — including TTS narration).
4. Synthesize a Hyperframes palette per the premium reference.

Step 3 — Scaffold

npx hyperframes init {composition-id}
cd {composition-id}

Pick the aspect-ratio template from templates/:

• composition-9-16.html for vertical (LinkedIn vertical, TikTok)
• composition-16-9.html for landscape (YouTube, web)
• composition-1-1.html for square (LinkedIn square, Instagram)
• composition-base.html for arbitrary dimensions

The template includes brand-kit token slots — fill them from Step 2's synthesized palette.

Step 4 — Install registry blocks

npx hyperframes add {block-name}

See the premium reference for the block taxonomy. The 5 priority blocks documented in Phase 5a:

• data-chart — animated bar + line chart (data-viz category)
• instagram-follow — social-platform overlay (social-overlay category)
• flash-through-white — shader transition (transition category)
• cinematic-zoom — slow zoom effect (cinematic category)
• yt-lower-third — YouTube-style lower-third (utility category)

The remaining 38 catalog blocks are deferred to Phase 5b. They're available via npx hyperframes add even without our docs — see the premium reference for discovery commands.

Step 5 — Author

Edit index.html. The composition root is a <div id="stage" data-composition-id="{id}" data-width data-height> containing:

• <video>, <img>, <audio> clips with data-start, data-duration, data-track-index
• Block sub-compositions via <div data-composition-src="compositions/{block}.html">
• CSS variables bound to the synthesized palette (NEVER hardcoded hex)

Heavy authoring guidance lives in the premium reference.

Step 6 — Lint, inspect, preview

npx hyperframes lint # missing data-composition-id, overlapping tracks, unregistered timelines
npx hyperframes inspect # text overflow, off-canvas elements
npx hyperframes preview # browser preview with live reload

Fix everything lint and inspect surface before rendering. Rendering is expensive; previewing is cheap.

Step 7 — Render

npx hyperframes render --output {client_path}/content/execution/video/{MMYY}-{composition_id}.mp4

Output paths follow the routing rule: Genesys content → projects/genesys/content/execution/video/, client → projects/consulting/active/{client}/content/execution/video/, course → projects/courses/gtme-school/content/execution/video/.

Step 8 — Sidecar + manifest

Write the metadata sidecar {...}/{MMYY}-{composition_id}.metadata.json per the video-composition output template. Records: brand_kit_path, palette_synthesized, render_specs, blocks_used.

If publishing to GDrive or Framer, write the manifest line per .claude/rules/gdrive-protocol.md so sync-back works on the source.

Variations

When the brief asks for multi-aspect output (same content as 9:16 + 1:1 + 16:9), produce three composition_ids with shared brand-kit binding. Each renders independently; metadata sidecar lists siblings.

Website-to-video sub-workflow

When source_url is set, follow the 7-step capture pipeline in the premium reference. The brand-kit binding still applies — the captured site is rendered through the consumer's brand-kit, not the source site's brand.

Remotion translation (deferred)

If the user provides Remotion .tsx source, follow the premium reference. The translation skill ships an SSIM-graded test corpus; do not skip it — a translation that "looks right" but renders 0.05 SSIM lower than the validated baseline is silently wrong.

House-style derivation per brand-kit

Per the premium reference, the brand-kit's "Do's and Don'ts" section maps to motion choices:

• "no em dashes" → applies to TTS narration script and any visible text in the composition
• "operator-first, no buzzwords" → applies to narration, captions, on-screen copy
• "one primary color per screen" → palette mapper assigns primary to the single most important on-screen action; other elements use secondary/tertiary
• "two font weights max" → typography map exposes only display + body weights; do not pull a third
• Client-specific overrides (e.g., ClientCo's "ClientCo is one word") are checked in narration text before TTS

Quality gate

Before declaring the output locked:

• npx hyperframes lint clean
• npx hyperframes inspect no overflow warnings
• Narration text passes the brand-kit's "Don'ts" check
• Output MP4 plays cleanly; duration matches duration_seconds ± 1 frame

What this skill does NOT do

• Generate brand-kits — that's /brand-kit
• Publish to social platforms — separate lifecycle/social-posting skills
• Distributed/cloud rendering — local single-machine only
• Image generation (stills) — use linkedin-infographics or canvas-design instead

Animation craft

Video motion is structurally different from UI motion (different durations, triggers, rendering context). Two reference layers apply:

• Video-specific patterns — see animation-patterns.md for brand-bound easing, stagger reveals, the 6/15/30 duration rule, and Hyperframes engine compatibility constraints.

For brand-bound easing tokens specifically, consult the client's DESIGN.md.

See also

• Composition authoring deep-dive
• Brand-kit mapper
• Hyperframes CLI
• Hyperframes registry + 5 priority blocks
• Animation (GSAP)
• Animation patterns (impeccable, video-specific)
• Universal motion tenets (design-reviewer)
• Website-to-video pipeline
• Remotion translation
• 9 palette QA references
• 3 example briefs

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Final ship gate

Run /premortem --output before ship. See /premortem skill for the 5 execution domains (will-it-resonate / will-it-convert / will-it-stay-on-brand / will-stakeholder-push-back / will-it-degrade-over-time) and output template.

Trivial-case escape: ## Premortem\nNo failure modes — trivial change satisfies the contract for genuinely trivial outputs.