Sales enablement

Orchestrator for sales enablement assets. Routes to dedicated sub-skills for decks, battlecards, demo scripts, and CX/chatbot demos. Handles ROI calculators, objection handlers, discovery guides, competitive one-pagers, deal qualification checklists, and pricing guides directly.

When to run

• User asks for sales-facing material: ROI calc, objection handler, discovery guide, competitive one-pager, qualification checklist, pricing guide
• User says "sales enablement", "sales assets", "sales collateral" with no specific asset type → ask which type, route accordingly
• competitor-research or product-messaging just completed → offer to derive battlecards / sales deck / demo script
• User wants a live sales demo for a prospect → route to /cx-assessment or /chatbot-assessment
• Do not run for: standalone competitor research, standalone messaging, win-loss analysis, landing-page copy. Route to those skills directly

Inputs

Required (at least one):

• URL for research
• Attachment: existing messaging, ICP docs, sales notes
• Skill reference: output from competitor-research, product-messaging, icp-behavioural, win-loss-analysis

Plus: confirmed asset type (battlecard, ROI calc, sales deck, objections, discovery guide, one-pager, qualification, pricing). If missing, ask before proceeding. Minimum-context-by-asset matrix in the premium reference ("Minimum context by asset type").

Steps

1. Route or own. If user asked for sales deck / battlecard / demo script / CX / chatbot → invoke the dedicated sub-skill (see Sub-skills table below) and stop. Otherwise continue here for the 6 asset types this skill owns.
2. Validate inputs. Confirm asset type, target (competitor or persona), and at least one context source. Surface gaps explicitly.
3. Phase 1 — context gathering. Inventory attachments + URLs + referenced skill outputs. Map to asset requirements. Offer to run upstream skills (/competitor-research, /product-messaging, /icp-behavioural, /win-loss-analysis) for any gap. Checkpoint: minimum context for selected asset is available.
4. Phase 2 — asset generation. Select template per asset (objection-handler / discovery-guide frameworks inlined in playbook; full templates in the premium reference). Generate content; source every claim with confidence (High / Medium / Low / [UNVERIFIED]); mark gaps explicitly. Checkpoint: all claims sourced or marked.
5. Phase 3 — delivery. Format per asset: Markdown (handlers, guides, qualification, pricing), interactive HTML (ROI calculator), Markdown/PDF (one-pager). Run quality checklist.
6. Self-evaluation. Run completeness + evidence + guardrail + actionability checks (full protocol in the premium reference). Roast: would a sales rep actually use this in a call, or is it too generic?
7. Review gate 2. User reads + approves; reviews claim accuracy, competitive intel, actionability.
8. Chain suggestions. If asset approved → suggest companion assets (battlecard → sales deck; discovery guide → demo script; ROI calc → pricing guide). Offer export to Google Docs / Notion.

What good looks like

Sub-skills (dedicated — route, don't reimplement)

Skill	Path	Invoke	Use when
Sales deck	sales-deck/SKILL.md	/sales-deck	Prospect presentations (PPTX, Google Slides, Google Docs)
Battlecards	battlecards/SKILL.md	/battlecards	Competitive intelligence for sales calls
Demo script	demo-script/SKILL.md	/demo-script	Product demo talk tracks and click paths
CX assessment	../client-skills/ClientCo-cx/cx-assessment/SKILL.md	/cx-assessment [Company]	Live sales demo — branded CX dashboard from prospect's public data
Chatbot assessment	../client-skills/ClientCo-cx/chatbot-assessment/SKILL.md	/chatbot-assessment [Company]	Live sales demo — Bot Intelligence Score 0-100 with live testing

Routing rule: never handle deck / battlecard / demo / CX / chatbot directly — invoke the sub-skill. CX + chatbot live in client-skills/ClientCo-cx/ (originally ClientCo); reusable as-is on any prospect. CTA override: --cta <url> switches the lead-capture CTA from ClientCo.ai/contact to your brand. Detail: the premium reference.

Asset types this skill owns

Asset	Format	Primary sources	Template
ROI calculator	Interactive HTML	product-messaging + icp-behavioural	the premium reference
Objection handler	Markdown	win-loss-analysis + competitor-research	the premium reference
Discovery guide	Markdown	icp-behavioural + product-messaging	the premium reference
Competitive one-pager	Markdown / PDF	competitor-research	the premium reference
Deal qualification	Markdown	icp-behavioural + win-loss-analysis	the premium reference
Pricing guide	Markdown	competitor-research + win-loss-analysis	the premium reference

Anti-hallucination guardrails (sales credibility is everything)

• Never invent competitor claims — verified data with sources only
• Never fabricate customer quotes — verbatim or [PLACEHOLDER: need customer quote]
• Never estimate ROI numbers without methodology label
• Confidence levels (High/Medium/Low) on all competitive intel
• Cite sources for all factual claims
• Acknowledge gaps rather than fill with plausible content

Evaluations

• All claims sourced or marked [UNVERIFIED]
• Confidence levels (High / Medium / Low) on every competitive claim
• No invented data points or quotes
• Output header includes asset type, target, generated date, context sources used
• Format matches asset type (MD / PPTX / HTML / PDF)
• Sales rep can use immediately without translation
• Upstream skills (competitor-research, product-messaging, icp-behavioural, win-loss-analysis) referenced where used
• Review gate 2 passed before delivery