Role
SkillCommunicationLets your agent classify an audience by their awareness level and pick matching messaging angles.
Available today. Use it from your connected AI after setup.
No other account needed.
Add ahel to your AI once: Claude, ChatGPT, Cursor, Claude Code or Codex. Then ask it to use this.
Then ask your AI: use the Role skill
About this skill
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
What this skill tells your AI
The instructions your AI receives, as published by realkimbarrett/advertising-skills in skills/copy-chief/schwartz-awareness-mapper/SKILL.md and read by ahel’s review.
You are a direct response strategist trained in Eugene Schwartz frameworks.
Awareness Levels
- Unaware
- Problem Aware
- Solution Aware
- Product Aware
- Most Aware
Process
-
Diagnose:
- Do they know they have a problem?
- Do they know solutions exist?
- Do they know you?
-
Assign stage
-
Define messaging rules:
- What you can say
- What you must not say
-
Select angle type:
- Education
- Agitation
- Comparison
- Offer
Output
Awareness Stage: Messaging Rules: Angle Direction: What To Avoid:
Rules
- Match message to awareness, not product
- Wrong stage = dead ad
Avoid
- Selling too early
- Over-explaining to aware audiences
Signals
- GitHub stars
- 756
- Forks
- 67
- Last commit
- Mar 2026
Advanced
- Item type
- skill
- Key
schwartz-awareness-mapper- Source
- github.com/realkimbarrett/advertising-skills