seo-plan

SEO Strategic Planning

Business Types

SaaS

1. Pillar pages for top-of-funnel keywords ("what is X")
2. Comparison pages ("X vs Y")
3. Use-case pages ("X for [industry]")
4. Integration pages (one per major integration)
5. Help docs with Article schema
6. Free tools for backlinks

Local

1. GBP optimization (categories, hours, photos, posts)
2. NAP consistency across web (citations)
3. Location pages (one per service area, ≤ 50)
4. Local schema (LocalBusiness, Service, Review)
5. Reviews acquisition strategy
6. Local backlinks (chamber of commerce, local press)

E-commerce

1. Category page SEO (intro copy, filters indexable strategy)
2. Product schema with AggregateRating
3. Review schema
4. Faceted navigation rules (canonical, noindex)
5. Out-of-stock handling
6. Internal search query optimization

Publisher

1. NewsArticle schema
2. sitemap-news.xml
3. Author pages with Person schema + sameAs
4. Topic hubs (pillar/cluster)
5. AMP (optional, depends on traffic source mix)
6. Google News inclusion request

Agency

1. Case studies as pillar content
2. Service pages (one per offering)
3. Team pages with Person schema
4. Industry expertise pages
5. Thought leadership (blog)
6. Local SEO if regional presence

90-Day Template

• Weeks 1-2: Audit + technical fixes
• Weeks 3-4: Foundation content (pillar pages)
• Weeks 5-8: Cluster content + internal linking
• Weeks 9-12: Outreach, backlinks, monitoring