Pages: Services
SkillWeb & browsingWhen the user wants to create, optimize, or audit a services page. Also use when the user mentions "services page," "what we offer," "service offerings," "consulting services," "service page," "offerings page," "service catalog," or "professional services." For sitewide page planning, use website-structure.
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Connect ahel once, and every AI you use reads what you have installed.
Then ask your AI: use the Pages: Services skill
What this skill tells your AI
The instructions your AI receives, as published by kostja94/marketing-skills in skills/pages/marketing/services/SKILL.md and read by ahel’s review.
Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for service offerings and differentiation.
Identify:
- Service count: One overview or multiple service pages
- Audience: B2B, B2C, or both
- Conversion goal: Contact, quote, booking
Best Practices
Structure
| Approach | When |
|---|---|
| Single page | Few services; compact overview |
| Hub + detail | Many services; main page links to each |
| Service tiers | Packages, pricing tiers |
Essential Elements
| Element | Purpose |
|---|---|
| Service overview | What you offer; who it's for |
| Benefits | Outcomes, not just features |
| Process | How you work; steps |
| Proof | Case studies, testimonials |
| CTA | Contact, get quote, book call |
Content
- Benefit-first: Solve problems; outcomes
- Clear scope: What's included
- Differentiation: Why you vs. others
SEO
- Target "service + location" or "service + industry"
- Schema: Service type
- Internal links from Home, About
Output Format
- Structure (single vs. hub)
- Service descriptions
- CTA placement
- SEO metadata
Related Skills
- landing-page-generator: Service landing page; CTA to contact, quote, or booking
- contact-page-generator: Services CTA often goes to contact form
- url-structure: Service URL hierarchy (e.g. /services/web-development)
- features-page-generator: For SaaS; services for service businesses
- pricing-page-generator: Service pricing
- customer-stories-page-generator: Proof for services
- title-tag, meta-description, page-metadata: Services page metadata
Signals
- GitHub stars
- 968
- Forks
- 134
- Last commit
- Jun 2026
Advanced
- Catalog kind
- skill
- Gateway key
services-page-generator- Source
- github.com/kostja94/marketing-skills