Template Selector

SkillAI & models

Recommend the right skill bundle, agent, and workflow sequence for a new project — so media professionals can start producing instead of browsing a 394-skill library.

Available today. Use it from your connected AI after setup.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the Template Selector skill

What this skill tells your AI

The instructions your AI receives, as published by ur-grue/autopunk-media-skills in skills/editing/template-selector/SKILL.md and read by ahel’s review.

What This Skill Does

Takes a project description and recommends which skills, agents, and workflow sequence to use — turning a 394-skill library into a short, ordered checklist for your specific project.

When To Use This Skill

  • You are starting a new media project and do not know which skills from this library apply to your format
  • You have a deadline and want the fastest path from concept to deliverable without browsing categories
  • You are working in a format you have not used before (first podcast, first newsletter, first documentary pitch) and want a guided starting point
  • Your project crosses formats (a documentary with a companion podcast and social campaign) and you need skills from multiple categories wired into a single workflow
  • You are onboarding a colleague or collaborator who has never used the skill library and want to hand them a ready-made toolkit for the project

What You Need To Provide

Required:

  • Project type or medium (documentary, magazine feature, podcast, YouTube channel, newsletter, investigation, PR campaign, data story, screenwriting project, radio programme, social media campaign)
  • Primary deliverables (what you need to produce by the end)
  • Deadline or timeline (even a rough one: "three weeks", "six months", "ongoing weekly")

Optional:

  • Team size (solo, small team, large production)
  • Experience level with this format (first time, some experience, veteran)
  • Whether you have existing material to work from (a treatment, rough footage, interview transcripts, a dataset)
  • Budget constraints that affect scope (no travel budget, no external contributors, etc.)
  • Distribution channels (broadcast, streaming, print, web, email, social platforms)
  • Whether the project has a companion format (podcast + newsletter, documentary + social campaign)

How the Assistant Approaches This

The assistant works through these steps in order. The goal is a focused recommendation, not a catalogue of everything the library offers.

  1. Parses the project description to identify the primary format, secondary formats, production stage (are you starting from scratch or picking up mid-project?), and any constraints that narrow the skill selection.

  2. Selects the primary skill bundle from the Project Type Reference table below, then adjusts it: removes skills that do not apply (no scripting skills if you already have a finished script), adds cross-category skills if the project spans formats (research skills for an investigation, social media skills for a distribution push).

  3. Sequences the skills into production phases — pre-production, production, post-production, distribution — so you know what to use when. Each phase lists the skills in the order you would realistically reach for them. Skills you need repeatedly (like copy-editor or fact-check-prompt) are marked as recurring rather than pinned to one phase.

  4. Recommends an agent if one exists for this project type and the scope justifies it. Agents bundle 4-6 skills into a single automated run, so they make sense for projects where you want a complete package in one pass. If no agent fits, the recommendation says so and suggests running the skills individually.

  5. Generates a starter project-memory template — a structured document you paste into your project folder to track decisions, sources, deadlines, and style choices across sessions. The template is pre-filled with sensible defaults for your project type and marked with placeholders where you fill in your specifics.

  6. Adjusts for experience level. If the user is new to a format, the recommendation adds brief context for each skill ("what this does for you"), flags which skills to run first, and notes where the agent can handle multiple steps at once. For experienced users, the recommendation is leaner: skill names, phase groupings, and the workflow table, without explanations of what each skill does.

  7. Adjusts for team size. Solo operators get every skill in the bundle because they cover every role. Teams get the same skills but with a note on who runs each one (the producer, the writer, the editor), so the skill list doubles as a task assignment sheet.

Project Type Reference

The table below maps common project types to their recommended skill bundles and agents. Each bundle is a starting point; the assistant adjusts it based on your specific inputs.

Documentary / Factual TV

Typical scope: 15-25 skills across development, production, and distribution. Projects range from a single-film pitch to a multi-season series bible.

PhaseRecommended Skills
Developmentlogline-creator, pitch-treatment-writer, series-bible-generator, character-arc-planner
Pre-productioninterview-question-generator, subject-research-brief, production-schedule-writer, archival-footage-brief, production-budget-estimator
Researchtopic-background-brief, person-biography-brief, event-chronology-builder, legislative-history-researcher
Scriptingscene-breakdown-writer, commentary-writer, narrator-voice-adapter, animated-explainer-script
Post-productionrough-cut-notes, chapter-timestamps
Businessbroadcaster-pitch-writer, co-production-brief, grant-proposal-writer, one-sheet-writer
Localizationfestival-synopsis-writer, dubbing-script-adapter
Agentdocumentary-development-agent (logline through broadcaster pitch in one run)

Magazine Feature / Long-Form Journalism

Typical scope: 12-18 skills. Heaviest in the research and editing phases, lighter in distribution.

PhaseRecommended Skills
Ideationstory-angle-finder, headline-writer, source-research-brief, expert-finder-brief
Researchtopic-background-brief, debate-summary-writer, statistics-researcher, claim-fact-checker, coverage-review-brief
Writingreportage-structure, lede-writer, sidebar-fact-box-writer, feature-article-writer, column-voice-adapter
Editingcopy-editor, fact-check-prompt, structure-checker, libel-risk-checker, text-condenser
Distributionheadline-ab-variants-writer, social-post-ab-variants-writer, publication-timing-advisor
Agentmagazine-editor-agent (ideation through edited draft)

Podcast Series

Typical scope: 10-14 skills. The recurring production cycle (record, edit, publish, promote) means fewer total skills but heavier reuse.

PhaseRecommended Skills
Pre-productionepisode-concept-generator, guest-research-brief, interview-question-builder
Scriptingsolo-episode-script, intro-outro-writer, ad-read-script
Post-productiontranscript-cleanup, show-notes-generator, episode-summary-writer
Distributioncaption-writer, thread-writer, publication-timing-advisor
Businesspodcast-media-kit-generator, sponsorship-pitch-writer, guest-outreach-email
Agentpodcast-producer-agent (concept through show notes in one run)

YouTube Channel

Typical scope: 12-18 skills. SEO and analytics skills matter more here than in any other format.

PhaseRecommended Skills
Pre-productionniche-video-idea-generator, seo-title-optimizer, thumbnail-concept-brief, hook-generator
Scriptingfull-script-writer, b-roll-shot-list, call-to-action-generator, shorts-script-adapter
Post-productiondescription-seo-writer, chapter-timestamps, community-post-generator
Strategycontent-calendar-planner, audience-persona-builder, ab-title-test-brief
Businesssponsorship-email-writer, youtube-media-kit-generator, brand-deal-pitch-writer
Agentyoutube-channel-operator-agent (idea through publish-ready package)

Newsletter

Typical scope: 10-14 skills. Strategy-heavy at launch, then settles into a tight weekly cycle of 3-4 recurring skills.

PhaseRecommended Skills
Strategyniche-positioning-brief, content-arc-planner, newsletter-audience-segmenter, target-audience-definer
Writingedition-writer, subject-line-writer, welcome-email-writer, re-engagement-email-writer, reader-response-writer
Growthlanding-page-copy-writer, referral-copy-writer
Monetizationpaid-tier-pitch-writer, sponsorship-rate-card
Distributionpublication-timing-advisor, social-post-ab-variants-writer
Agentnewsletter-launch-agent (positioning through launch-ready package)

Investigation / Accountability Journalism

Typical scope: 15-20 skills. Research and legal phases are unusually deep. The writing phase is often the shortest part of the project.

PhaseRecommended Skills
Researchsource-research-brief, foia-request-writer, eu-document-access-builder, document-analysis-summary, investigation-timeline-builder
Fact-checkingclaim-fact-checker, source-verification, statistics-verifier, source-credentials-checker
Datadata-story-finder, data-outlier-finder, dataset-summary-brief, methodology-explainer
Writingfeature-article-writer, reportage-structure, sidebar-fact-box-writer
Legal reviewlibel-risk-checker, legal-risk-checker, gdpr-note-writer, rights-clearance-checklist
Agentinvestigative-reporter-agent (source mapping through publication-ready draft)

PR / Communications Campaign

Typical scope: 10-15 skills. Crisis prep skills are included by default because campaigns that succeed also attract scrutiny.

PhaseRecommended Skills
Strategyplatform-strategy-brief, target-audience-definer, spokesperson-briefing-note
Press officepress-release-writer, media-alert-writer, boilerplate-writer
Media relationsjournalist-pitch-email, follow-up-email-writer, thank-you-email-writer
Contentop-ed-writer, speech-writer, internal-memo-writer
Crisis prepcrisis-statement-writer, holding-statement-writer, faq-document-writer
Agentpr-crisis-response-agent (for crisis scenarios specifically)

Data Story / Data Journalism

Typical scope: 12-16 skills. The visualization phase is where this format diverges most from traditional journalism.

PhaseRecommended Skills
Acquisitionfoi-data-request, scraper-brief, data-cleaning-brief, pdf-table-extractor-brief
Analysisdata-story-finder, data-outlier-finder, basic-statistics-calculator, statistics-explainer, polling-analysis-writer
Visualizationchart-type-advisor, chart-description-writer, infographic-brief, chart-labels-writer, data-table-formatter
Writingdata-viz-narrative-writer, methodology-explainer, data-footnote-writer
Qualitydata-corrections-writer, fact-check-prompt
Agentdata-journalism-investigator-agent (dataset through publication-ready story)

Screenwriting Project

Typical scope: 8-12 skills. Development-heavy, with a distinct revision cycle that other formats lack.

PhaseRecommended Skills
Developmentlogline-writer, treatment-writer, beat-sheet-builder, character-profile-writer
Scriptingscene-writer, dialogue-polisher
Revisioncoverage-report-writer, script-notes-writer
Businessone-pager-writer, elevator-pitch-writer, cold-outreach-email-writer
AgentNone currently available. Run skills individually.

Radio / Audio Programme

Typical scope: 8-12 skills. Scripting is the heaviest phase. News programmes and documentaries use different subsets.

PhaseRecommended Skills
Pre-productionprogramme-brief-writer, running-order-builder, interview-cue-sheet-writer
Scriptingbulletin-script-writer, presenter-link-writer, documentary-narration-writer, stand-up-script-writer
News packagespackage-script-writer, clip-selection-brief, two-way-brief-writer
Strategypodcast-to-radio-adapter, pitch-to-broadcaster
AgentNone currently available. Run skills individually.

Social Media Campaign

Typical scope: 8-12 skills. Often a companion to a larger project rather than a standalone effort. If the campaign supports a documentary, newsletter, or podcast, combine this table with the primary format's table.

PhaseRecommended Skills
Strategyplatform-strategy-brief, hashtag-strategy-writer, target-audience-definer, content-calendar-planner
Contentcaption-writer, thread-writer, carousel-script-writer, short-form-video-brief
Visualsocial-media-visual-batch, thumbnail-concept-brief, cover-image-pipeline
Testingab-social-post-tester, headline-ab-variants-writer
Cross-promotioncross-promotion-pitch, tag-keyword-generator, seo-meta-description-writer
AgentNone currently available. Combine with format-specific agent if the campaign supports a larger project.

Cross-Category Skills (Added to Any Project)

These skills are not tied to a single project type. The assistant adds them when the project description calls for them.

NeedSkills
Editing (any text)copy-editor, proofreader, redundancy-checker, tone-consistency-checker, structure-flow-checker
Research (any topic)topic-background-brief, expert-identifier, claim-fact-checker, debate-summary-writer
Legal reviewlibel-risk-checker, legal-risk-checker, image-rights-checker, gdpr-note-writer
Translationsubtitle-translator, voice-over-translator, translation-glossary-creator, cultural-adaptation-brief
Image creationeditorial-photo-prompt, cinematic-shot-prompt, mood-board-brief, cover-image-pipeline
Audience & distributiontarget-audience-definer, platform-distribution-advisor, publication-timing-advisor, audience-feedback-summariser
Business & pitchingelevator-pitch-writer, cold-outreach-email-writer, collaboration-proposal-writer, award-submission-writer

Multi-Format Projects

When a project spans two or more formats, the assistant merges their skill tables and removes duplicates. Common multi-format combinations:

  • Documentary + companion podcast: Merge the documentary and podcast tables. Shared research skills (e.g., subject-research-brief, interview-question-generator) appear once. The podcast table adds show-notes-generator and episode-summary-writer for repurposing documentary interviews as podcast episodes.

  • Newsletter + social media campaign: The newsletter table drives the editorial cycle. The social media table adds distribution and testing skills (caption-writer, thread-writer, ab-social-post-tester) that promote each edition.

  • Investigation + data story: Merge the investigation and data journalism tables. The investigation table provides the sourcing and legal review framework. The data story table adds visualization and methodology skills for the quantitative elements.

  • YouTube + podcast (same content, different formats): Start with the YouTube table (more skills due to SEO and visual requirements). Add transcript-cleanup, show-notes-generator, and episode-summary-writer from the podcast table for the audio-only version.

  • PR campaign + data story: The PR table provides the outreach and messaging framework. The data story table adds chart-type-advisor, infographic-brief, and methodology-explainer for evidence-backed press materials. The combined bundle is especially useful for policy organisations releasing original research.

  • Magazine investigation + documentary development: Start with the investigation table (deeper research and legal review). Add the documentary development skills (logline-creator, pitch-treatment-writer, series-bible-generator) for the screen adaptation. Run the documentary-development-agent after the investigation's writing phase is complete.

The project-memory template for multi-format projects combines sections from both formats and adds a Format Coordination section tracking which deliverables feed into which output channel.

Output Format

The recommendation has four sections, delivered in this order:

1. Skill Bundle — A numbered list of 8-15 skills, grouped by production phase, with one line explaining why each is included. Skills are listed in the order you would use them. Recurring skills (used in multiple phases) are noted.

2. Agent Recommendation — One paragraph. Names the agent if one fits, explains what it covers, and notes what you would still need to do manually. If no agent fits, says so plainly.

3. Workflow Sequence — A timeline or phase list mapping the skills to your stated deadline. For a three-week project, this might be "Week 1: strategy and research skills. Week 2: writing and editing skills. Week 3: distribution and testing skills." For an ongoing project (weekly newsletter, YouTube channel), it maps to the recurring production cycle instead.

4. Starter Project-Memory Template — A markdown document, ready to paste, with these sections pre-filled for the project type:

# Project Memory — [Project Type]

## Project
- **Working title:**
- **Format:**
- **Target audience:**
- **Deadline / cadence:**
- **Team:**

## Editorial Decisions
- **Tone and register:**
- **Point of view:**
- **House style notes:**

## Sources and Contacts
| Name | Role | Status | Notes |
|------|------|--------|-------|

## Key Dates
| Milestone | Date | Owner |
|-----------|------|-------|

## Skill Log
| Skill Used | Date | Notes |
|------------|------|-------|

## Open Questions
-

The template sections vary by project type. Below are the type-specific sections added to the base template for each format. The assistant includes only the sections relevant to the project.

Documentary / Factual TV adds:

  • Characters & Contributors (name, role in story, interview status, release form)
  • Locations (name, access status, permit required, visual notes)
  • Archive Sources (institution, collection, rights status, request date)
  • Episode / Act Structure (for series or multi-act films)

Magazine Feature / Investigation adds:

  • Source Log (name, affiliation, on/off record, contact date, follow-up status)
  • Document Register (document, source, date obtained, verification status)
  • Fact-Check Tracker (claim, source, verified yes/no, checked by)

Podcast Series adds:

  • Episode Tracker (episode number, guest, topic, record date, publish date, status)
  • Recurring Segments (name, duration, description)
  • Guest Pipeline (name, topic fit, outreach status, confirmed date)

YouTube Channel adds:

  • Video Pipeline (title, status, script done, filmed, edited, published)
  • SEO Tracker (target keyword, search volume, current ranking)
  • Sponsorship Calendar (sponsor, video, deliverables, payment status)

Newsletter adds:

  • Edition Calendar (edition number, date, theme, status)
  • Subscriber Milestones (milestone, target date, actual)
  • Sponsorship Pipeline (sponsor, contact, status, notes)

Data Story adds:

  • Dataset Inventory (name, source, date obtained, format, cleaned)
  • Methodology Log (decision, rationale, date)
  • Chart Inventory (chart ID, type, data source, status)

PR Campaign adds:

  • Media List (outlet, journalist, beat, pitch status, response)
  • Message Matrix (audience, key message, proof point, channel)
  • Coverage Log (outlet, date, headline, sentiment, reach)

Screenwriting adds:

  • Character Bible (name, arc, first appearance, notes)
  • Draft History (draft number, date, page count, major changes)
  • Coverage & Feedback (reader, date, verdict, key notes)

Radio / Audio adds:

  • Running Order (item, duration, presenter, source, status)
  • Audio Assets (clip name, source, duration, rights cleared)
  • Contributor Schedule (name, role, availability, segment)

Tone: direct, practical, no preamble. The recommendation reads like a production memo from a colleague who knows the library, not a product brochure.

How to Use the Recommendation

This section is for users who receive the recommendation and want to know what to do next.

Step 1: Save the project-memory template. Copy the template from the recommendation into a file in your project folder. Name it PROJECT-MEMORY.md or whatever your team uses for project context files. Fill in the placeholders with your specifics before starting work.

Step 2: Work through the skill bundle in order. Start with the first skill in the first phase. Copy its SKILL.md file into a new Claude conversation, provide the inputs it asks for, and save the output. Move to the next skill. You do not need to run every skill in one sitting; the phases exist so you can pause between them.

Step 3: Use the agent if one is recommended. If the recommendation names an agent, you can run it instead of the individual skills it bundles. The agent produces multiple outputs in one run. Skills not covered by the agent still need to be run individually, and the recommendation tells you which ones.

Step 4: Update the project-memory template as you go. Log each skill you run, record editorial decisions, and track sources. The template becomes more useful the more you put into it. In future sessions, paste the updated project-memory template at the start of the conversation so the assistant has full context on your project's state, decisions made so far, and what remains to be done.

Step 5: Revisit the recommendation when the project scope changes. If you add a companion format (a podcast for your documentary, a social campaign for your newsletter), run this skill again with the updated project description. The new recommendation will merge the skill tables.

Quality Criteria

  • Every recommended skill exists in the library and is referenced by its correct kebab-case name
  • Skills are sequenced in a realistic production order, not alphabetically or arbitrarily
  • The recommendation includes only skills the user will plausibly need — no padding to make the list look thorough
  • The agent recommendation is honest: names one if it fits, says "none available" if it does not, never forces a match
  • The workflow sequence maps to the user's stated timeline or cadence, not a generic template
  • The project-memory template includes sections specific to the project type, not just a copy of the generic template
  • The full recommendation is under 600 words (excluding the project-memory template), so it reads as a checklist, not a document
  • For multi-format projects, skill tables are merged and duplicates removed rather than listing skills twice
  • The project-memory template's open questions are specific to the project described, not generic placeholder questions
  • Each skill in the bundle has a one-line explanation tied to this specific project, not a generic description copied from the skill file
  • Output is free of generic AI-template phrasing — no "delve into," "navigate the complexities of," Latinate filler verbs ("utilize," "facilitate," "leverage" where a plainer verb fits), restate-the-question intros, summary-of-the-summary closes, or em-dash overuse

Example

Input

I'm launching a weekly newsletter about climate policy for a European audience. Solo operation, writing and producing everything myself. First issue needs to go out in three weeks. I have a background in environmental journalism but have never run a newsletter before. I want to build a paid subscriber base eventually, but launching free first. Distribution will be email plus LinkedIn reposts.

Output

Skill Bundle

Strategy (Week 1)

Shortened here. Read the whole file on GitHub.

Signals

GitHub stars
32
Forks
1
Last commit
Aug 2026
Advanced
Catalog kind
skill
Gateway key
template-selector-ur-grue
Source
github.com/ur-grue/autopunk-media-skills