Show trust signals on key pages
SkillCommerce & financeTrust-signals is a skill for AI agents that reviews webpages for credibility and conversion issues. It applies especially to e-commerce checkouts, contact and lead forms, pricing pages, and YMYL (Your Money or Your Life) content, and is used when auditing E-E-A-T or conversion optimization.
Available today. Use it from your connected AI after setup.
No other account needed.
Have an AI agent that can load and use skills.
Then ask your AI: use the Show trust signals on key pages skill
What your AI can do with it
- Review e-commerce checkout pages for credibility and conversion issues
- Audit contact and lead forms for trust problems
- Evaluate pricing pages for credibility and conversion issues
- Assess YMYL (Your Money or Your Life) content for trustworthiness
- Support E-E-A-T audits of webpages
Getting started
- Have an AI agent that can load and use skills.
- Add the trust-signals skill to the agent's available skills.
- Give the agent a webpage to review, such as a checkout, pricing page, or lead form.
- Ask the agent to audit the page for credibility and conversion issues.
What this skill tells your AI
The instructions your AI receives, as published by thedaviddias/front-end-checklist in skills/trust-signals/SKILL.md and read by ahel’s review.
Google's Quality Rater Guidelines explicitly evaluate trustworthiness as a core page quality signal; pages lacking visible trust evidence score lower in manual quality assessments that influence ranking systems.
Quick Reference
- Display trust signals (reviews, certifications, security badges, client logos) near calls-to-action on key pages
- Trust signals are a core component of Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
- For YMYL pages (health, finance, legal), trust signals are a critical quality signal in Google's Quality Rater Guidelines
- Fake or unverifiable trust badges actively harm credibility — only display genuine, verifiable credentials
Check
On key conversion pages (checkout, contact, pricing, landing pages), check for: security/SSL badges near forms, third-party review platform ratings (Google, Trustpilot), industry certifications, client/partner logos, testimonials with names and photos, money-back guarantee language. Verify all badges are genuine (not just images).
Fix
Add appropriate trust signals to each key page: embed real review widgets from Google/Trustpilot, display relevant certifications with verifiable links, add named testimonials with photos, include security badges near form submission areas. Ensure all trust elements are current and accurate.
Explain
Explain how trust signals affect both user conversion rates and Google's quality assessments, what E-E-A-T means for content quality, and why YMYL pages face higher trust scrutiny from Google's Quality Rater Guidelines.
Code Review
Review metadata generation, rendered HTML, structured data, and response headers related to Show trust signals on key pages. Flag exact routes or templates where search-facing output violates the rule, and describe how to verify the final page output.
For full implementation details, code examples, and framework-specific guidance,
see references/rule.md.
Rule page: https://frontendchecklist.io/en/rules/seo/trust-signals
Signals
- GitHub stars
- 74k
- Forks
- 7k
- Last commit
- Aug 2026
Questions
- When should this skill be used?
- Use it when auditing E-E-A-T or conversion optimization, especially on e-commerce checkouts, contact/lead forms, pricing pages, and YMYL (Your Money or Your Life) content.
- What kinds of pages does it review?
- Pages where trust matters most: e-commerce checkouts, contact and lead forms, pricing pages, and YMYL content.
- What does the agent look for?
- Credibility and conversion issues on the pages being reviewed.
Advanced
- Item type
- skill
- Key
trust-signals- Source
- github.com/thedaviddias/front-end-checklist