understand-customers

SkillDev tools

When the user wants to deeply understand their ideal customer before writing copy, pains, desires, inner monologue, and language. Also use when the user mentions "empathy engine", "know your target", "customer pain points", or asks to research their audience before writing Blitz Copy.

Use understand-customers in Claude, ChatGPT or Ahel Desktop

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Also: Claude Code · Cursor · Codex

Then ask your AI: use the understand-customers skill

Details

Instructions available. Your AI can read the instructions. Execution depends on the setup they require.

Add Ahel to your AI once: Claude, ChatGPT, Cursor, Claude Code or Codex. Then ask it to use this.

understand-customersStart free

What this skill tells your AI

The instructions your AI receives, as published by illyism/seo-skills in copywriting/understand-customers/SKILL.md and read by Ahel’s review.

For my product/service, [Briefly describe your product/service, e.g., "an AI-powered link building tool"], help me create Blitz Copy by first deeply understanding my ideal user. Answer these questions:

  1. Core Identity & Role:

    • Who are they really (e.g., "ambitious SaaS founder," "overwhelmed marketing manager," "freelancer struggling to scale")?
    • What's their primary goal related to the problem my product solves?
  2. Deepest Pains & Frustrations (The "Nightmare Scenario"):

    • What is their current biggest, most visceral nightmare related to [the problem your product solves, e.g., "link building," "content creation," "sales outreach"]?
    • What specific words or phrases do they use to describe this pain?
    • What deep inner thoughts or inner monologue is driving them?
    • What have they tried before that failed or disappointed them? Why?
    • What are the emotional consequences of this pain (e.g., "feeling stuck," "wasting money," "falling behind competitors," "imposter syndrome")?
  3. Unspoken Desires & Aspirations (The "Magic Wand" Outcome):

    • If they could wave a magic wand, what's the ultimate, almost "too good to be true" outcome they dream of regarding [the problem area]?
    • Beyond the functional benefit (e.g., "more backlinks"), what does this outcome mean for them emotionally or in terms of status (e.g., "market leader," "peace of mind," "industry recognition," "freedom")?
    • What would make them feel like they've found a "cheat code" or an "unfair advantage"?
  4. Language & Worldview:

    • What specific jargon, tools, or influencers are part of their world?
    • What's a core belief they hold about [the problem area] that my product can affirm or satisfyingly challenge?

Based on these insights, let's brainstorm initial Blitz Copy angles (Identity Triggers, Emotional Hooks, Pattern Interrupts, Dopamine-Driven Payoffs).

Signals

GitHub stars
44
Forks
4
Last commit
Oct 2026
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Item type
skill
Key
understand-customers
Source
github.com/illyism/seo-skills