Writing PR/FAQs

SkillDocs & knowledge

Write Press Release / FAQ documents. Use when proposing new products or features using Amazon's working backwards method. Covers PR/FAQ format.

Available today. Use it from your connected AI after setup.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the Writing PR/FAQs skill

What this skill tells your AI

The instructions your AI receives, as published by nguyenhuuca/assessment in .claude/skills/product/writing-pr-faqs/SKILL.md and read by ahel’s review.

What is a PR/FAQ?

A document that starts with the end in mind:

  • Press Release: Announcement of the finished product
  • FAQ: Questions stakeholders would ask

Structure

1. Press Release

Headline

Attention-grabbing summary of the benefit.

Subheadline

Target customer and key benefit.

Problem Statement

What problem does this solve?

Solution

How does this product solve it?

Quote from Leader

Why this matters to the company.

How It Works

Brief explanation of the product.

Quote from Customer

Testimonial about the benefit.

Call to Action

How to get started.

2. Internal FAQ

Business-focused questions:

  • Why should we build this?
  • What's the market size?
  • Who are competitors?
  • What are the risks?
  • What does success look like?

3. External FAQ

Customer-focused questions:

  • What is this product?
  • Who is it for?
  • How much does it cost?
  • How do I get started?

Example Headline

[Company] Launches [Product] to Help [Customer] [Benefit]

[City, State] - [Date] - [Company] today announced [Product],
a new [category] that [key benefit] for [target customer].

Tips

  1. Write like it's real (present tense)
  2. Focus on customer benefit
  3. Be specific with metrics
  4. Address hard questions in FAQ
  5. Iterate based on feedback

Resources

Signals

GitHub stars
34
Forks
25
Last commit
Sep 2026
Advanced
Catalog kind
skill
Gateway key
writing-pr-faqs
Source
github.com/nguyenhuuca/assessment