Firecrawl Research

Given a company domain, scrape its website and return clean markdown organized by page type. Downstream skills (signal-builder, email-writer) consume this output. This skill fetches only - scoring and interpretation belong to signal-builder.

Quick start

The user provides domain(s) and optionally a mode. Default to standard.

Mode	Credits	Pages
standard	5-8	Homepage, About, Careers, Blog, Pricing, Customers, Integrations, Product
deep	5-11	Standard + Changelog, Leadership
minimal	3	Homepage, About only
extract	token-billed (varies)	Structured JSON via LLM extraction

If the user doesn't specify a mode, use standard. Confirm mode before running only when the choice is ambiguous or the batch is large (>50 domains).

Running the scraper

# Single domain
python3 scripts/firecrawl_scrape.py --domain "acme.com" --mode standard

# Batch (one domain per line in file)
python3 scripts/firecrawl_scrape.py --batch domains.txt --mode standard

# Resume interrupted batch
python3 scripts/firecrawl_scrape.py --resume runs/<run-folder-name>

All paths are relative to the skill folder (03-firecrawl-research/).

The script creates a timestamped run folder under runs/ with a tracker.json for progress and per-domain JSON scan files under runs/<name>/scans/.

After a scrape completes, read the tracker and show the user a summary (completed/failed count, total credits).

Writing to Google Sheet

Use scripts/sheets_writer.py - the Google Sheets MCP fails on large content.

python3 scripts/sheets_writer.py \
  --run-dir runs/<run-folder> \
  --spreadsheet-id <SHEET_ID>

Options: --summary (char counts instead of full content), --tab-name "name".

Output columns

Column	Content
Domain	acme.com
Status	success / partial / blocked
Mode	standard / deep / minimal / extract
Date	2026-06-18
URLs Found	47
Pages Scraped	6
Credits Used	7
Homepage…Product	Page content (or empty if not found)

Page types

See references/page-types.md for full classification and multilingual patterns.

Tier	Pages	Modes
1	Homepage, About, Careers, Blog	All
2	Customers, Pricing, Integrations, Product	Standard + Deep
3	Changelog, Leadership	Deep only

Careers scrapes the main /careers page only (1 credit).

Extract mode

When the user picks extract without a custom schema, the script uses:

{
  "founder": "string", "headcount_clues": "string",
  "tech_mentions": "array", "funding_clues": "string",
  "product_category": "string", "customers_mentioned": "array",
  "partners": "array", "investors": "array",
  "year_founded": "string", "locations": "array"
}

Extract mode is the best way to get customer/partner/investor data - it uses LLM-powered extraction that understands context better than HTML parsing. The user can override with a custom schema.

Directory and registry extraction

Extract mode pointed at a listing site instead of a company site: one directory, registry, or association URL in, N company records out. This is the discovery path for web-scattered ICPs and the cold-start workflow (run-first-campaign) - a licensing registry, professional college, trade association directory, or marketplace category page is itself the list.

Run it through the same script, with the built-in listing-row schema:

# One listing page -> N company records
python3 scripts/firecrawl_scrape.py \
  --domain "https://registry.example.com/search?page=1" --mode extract --schema listing

# Paginated registry: one listing-page URL per line in the file
python3 scripts/firecrawl_scrape.py --batch pages.txt --mode extract --schema listing

--schema listing selects this schema (pass a JSON file path instead for a custom one):

{
  "companies": [{
    "name": "string",
    "website": "string - empty when the listing shows none",
    "phone": "string - as listed; often the only contact channel",
    "location": "string - city / region as listed",
    "category": "string - the listing's own classification",
    "listing_url": "string - the row's detail-page URL, if any",
    "registry_id": "string - licence / registration number, if shown"
  }]
}

How it differs from company-site extraction:

• Extract on the listing pages, not the homepage. Map the site (or read the search/index page) to find where rows actually render. Registries usually paginate: collect the page 2..N URLs from the first page's pagination links into a file and run the --batch form above - one extract call per page.
• Extract bills by tokens, not per call - 1 credit = 15 tokens (references/firecrawl-endpoints.md), so cost scales with how much text each page carries. Extract the first page alone, read the actual charge (the script records reported usage in the tracker; when the API omits it, check the Firecrawl dashboard), and use that as the per-page figure: a 15-page registry costs ~15x page one. State that estimate before running the rest, and the batch thresholds in the cost table below apply as usual.
• Rows without websites are normal - many registrants list no site. The script keeps them with domain empty (never a guessed URL): they enter the chain on the name|city dedup fallback (headless-gtm-shared/schema.py:dedup_key), the phone and listing link stay on the record as the contact channel, and a domain can be resolved later.
• The script emits chain records, not raw extraction JSON. One record per row - company, domain (may be empty), website, phone, city/region from the location field, category, plus the listing provenance (listing_url, registry_id, source_url) - written to records.jsonl per headless-gtm-shared/CONVENTIONS.md and deduped across pages, so 01-icp-qualify can judge each row and cite where it came from.
• Blocked or empty extraction is a source problem, not a retry loop. Registries defend themselves. Report what happened and fall through to the next candidate source (second registry, association directory, marketplace, Maps via 02) instead of burning credits on stealth-proxy retries against a hardened site.

Cost and credit rules

Trigger	Action
Single domain > 10 credits	Warn before proceeding
Batch > 50 domains	Show estimated total, ask confirmation
Batch > 500 domains	Suggest minimal mode, require confirmation
Estimated batch > $10	Hard stop, require user approval

Credit math: credits x $0.001 (Standard plan) or credits x $0.0004 (Growth).

Credit tracking rules - these prevent silent cost overruns:

• Read actual credits from response.metadata.credits_used, not hardcoded counts. Firecrawl's stealth proxy charges 5 credits instead of 1 and activates automatically on blocked sites.
• Always map before scraping - blind scraping wastes credits on wrong URLs.
• Check the Firecrawl dashboard credit balance before large batches. Stealth proxy can silently 5x expected cost.
• Running scrape + extract together on the same domain has no benefit over running them separately and costs more.

Shared output (records.jsonl)

After each run (single or batch), the script writes records.jsonl and meta.json to the run folder alongside tracker.json and scans/. Each record carries the stage-03 fields per headless-gtm-shared/CONVENTIONS.md - scraped_markdown keyed by page type (capped at 15K chars/page; scans/*.json keep the full text), pages_scraped, and scrape_status - plus has_<page> labels in filters_matched:

{"company": "Acme Corp", "domain": "acme.com", "person": null, "scraped_markdown": {"homepage": "# Acme...", "about": "## Our story..."}, "pages_scraped": 2, "scrape_status": "success", "filters_matched": ["has_homepage", "has_about"]}

--batch also accepts an upstream records.jsonl (from 01/02/04) directly: it reads the domains from it and carries every upstream field through into the output records, so the chain record keeps evolving instead of restarting here.

Scope boundaries

Not this skill	Use instead
Score or rank signals	signal-builder
Find email addresses	prospeo-resolve
Discover domains	prospeo-discover

Troubleshooting

Issue	Fix
FIRECRAWL_API_KEY not found	Add to .env file
Map returns 0 URLs	Script falls back to homepage-only scrape
All pages thin_content	Site is JS-heavy or blocked
Credits running low	Switch to minimal mode
Sheet writer auth fails	Re-auth: rm ~/.google/token.json then re-run
Interrupted batch	Resume with --resume <run-folder-path>
Script import error	pip install -r ../headless-gtm-shared/requirements.txt

Auth

• Firecrawl: FIRECRAWL_API_KEY in .env
• Google Sheets: OAuth2 token at ~/.google/token.json