Thu thap thong tin
Hoi user toi da 4 cau sau truoc khi bat dau:
- Ban muon thiet lap kenh nao? (TikTok Brand / Zalo OA / Facebook Page / Email Brevo / TikTok Shop / Instagram / Google Business Profile — co the chon nhieu)
- Nganh hang va san pham/dich vu chinh? (Nganh gi? Ban gi? Phan khuc gia nao?)
- Da co kenh nao chua? (Liet ke kenh hien tai, so follower/like, tinh trang hoat dong)
- Muc tieu 90 ngay dau la gi? (Follower? Lead? Don hang? Brand awareness?)
Kenh ho tro
| STT | Kenh | Vai tro chinh | Phu hop voi |
|---|
| 1 | TikTok Brand | Reach + Brand + Conversion | Tat ca nganh — dac biet Beauty, F&B, Fashion, Education |
| 2 | Zalo OA | Nurture + Retention + Re-engage | Dich vu, Spa, BDS, Education, B2B |
| 3 | Facebook Page | Trust + Ads + Community | Tat ca nganh |
| 4 | Email (Brevo) | Nurture dai han + Automation | Education, E-commerce, SaaS, B2B |
| 5 | TikTok Shop | E-commerce truc tiep | Fashion, Beauty, FMCG, Phu kien |
| 6 | Instagram Business | Visual brand + Engagement | Beauty, Fashion, F&B, Lifestyle |
| 7 | Google Business Profile | Local SEO + Trust | Dich vu dia phuong, Spa, Nha hang, Phong kham |
Quy trinh 4 giai doan
Moi kenh theo 4 giai doan:
| Giai doan | Thoi gian | Muc tieu |
|---|
| 1. Tao & Setup | Ngay 1–2 | Tao tai khoan, cai dat day du, hoan thien profile |
| 2. Xac minh & Toi uu | Ngay 3–7 | Xac minh, ket noi tool, toi uu cho tim kiem |
| 3. Ket noi & Tich hop | Ngay 7–14 | Lien ket cac kenh, cai dat automation |
| 4. Ke hoach 30 ngay dau | Ngay 1–30 | Noi dung, tan suat, KPI theo doi |
1. TikTok Brand Account
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc | Chi tiet | Trang thai |
|---|
| Tao tai khoan | Dung email doanh nghiep, khong dung so dien thoai ca nhan | [ ] |
| Chuyen sang Business Account | Settings → Manage Account → Switch to Business | [ ] |
| Chon danh muc nganh | Chon dung nganh — anh huong den de xuat noi dung | [ ] |
| Avatar | 400x400px, logo ro net tren nen sang, file PNG | [ ] |
| Username | @tenbrand — ngan, de nho, trung voi cac kenh khac | [ ] |
| Bio | Max 80 ky tu, noi ro ban la ai + lam gi + CTA | [ ] |
| Link trong bio | Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link) | [ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc | Chi tiet | Trang thai |
|---|
| Xac minh so dien thoai + email | Bao mat tai khoan | [ ] |
| Bat 2FA | Settings → Security → Two-Factor Authentication | [ ] |
| Ket noi TikTok Ads Manager | ads.tiktok.com — tao Business Center | [ ] |
| Cai dat TikTok Pixel | Gan pixel len website (neu co) | [ ] |
| Nghien cuu hashtag nganh | Tim 20–30 hashtag lien quan, phan loai lon/vua/nho | [ ] |
| Follow 50 tai khoan nganh | Doi thu + KOL + Trend setter → de algorithm hieu niche | [ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc | Chi tiet | Trang thai |
|---|
| Ket noi Instagram (neu co) | Cross-post Reels → TikTok va nguoc lai | [ ] |
| Setup TikTok Shop (neu ban hang) | Xem phan TikTok Shop ben duoi | [ ] |
| Tao template video | 3–5 template CapCut de nhan su tu lam | [ ] |
| Cai dat auto-reply tin nhan | Tin chao mung + FAQ tu dong | [ ] |
| Tao playlist/series | Nhom video theo chu de de khach xem lien tuc | [ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan | So video | Loai noi dung | Muc tieu |
|---|
| Tuan 1 | 5–7 video | 100% TOFU: gioi thieu, behind scenes, tips | Test format, tim phong cach |
| Tuan 2 | 5–7 video | 70% TOFU + 30% MOFU: giao duc, so sanh | Tang follower, test hook |
| Tuan 3 | 5–7 video | 50% TOFU + 30% MOFU + 20% BOFU | Bat dau thu lead |
| Tuan 4 | 5–7 video | 40% TOFU + 30% MOFU + 30% BOFU | Toi uu format thang, tang lead |
Ky thuat video (do phan giai, do dai, hook, caption, nhac) va bang loi thuong gap cua TikTok Brand: doc references/thong-so-va-loi-thuong-gap.md muc "1. TikTok Brand Account".
2. Zalo Official Account (OA)
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc | Chi tiet | Trang thai |
|---|
| Dang ky tai oa.zalo.me | Can GPKD hoac CMND chu doanh nghiep | [ ] |
| Chon loai OA | Cua hang / Giao duc / Suc khoe / Dich vu → chon dung | [ ] |
| Avatar | 640x640px, logo ro net | [ ] |
| Anh bia | 1080x360px, the hien dich vu chinh + thong tin lien he | [ ] |
| Mo ta OA | Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua | [ ] |
| Cai dat menu | Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai | [ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc | Chi tiet | Trang thai |
|---|
| Xac minh OA | Gui giay to theo yeu cau Zalo — mat 3–7 ngay | [ ] |
| Cai dat tra loi tu dong | Tin chao mung khi follow + FAQ bot | [ ] |
| Tao mau tin nhan (template) | 5–10 template cho cac tinh huong thuong gap | [ ] |
| Cai dat thong bao | Nhan thong bao khi co tin nhan moi | [ ] |
| Them nhan vien quan ly | Phan quyen: admin, editor, cs | [ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc | Chi tiet | Trang thai |
|---|
| Tao ma QR follow OA | In dan tai cua hang, them vao name card, post len Facebook | [ ] |
| Ket noi Zalo Ads | ads.zalo.me — tao chien dich thu follower | [ ] |
| Tich hop chatbot (neu can) | Dung Zalo chatbot hoac tool ben thu 3 (Pancake, Harafunnel) | [ ] |
| Ket noi CRM | Dong bo thong tin khach hang | [ ] |
| Setup broadcast schedule | Lich gui broadcast co dinh (2–3 lan/tuan) | [ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan | Hoat dong | Muc tieu |
|---|
| Tuan 1 | Thu follower: QR tai cua hang, share len Facebook, moi khach cu | 100–300 follower |
| Tuan 2 | Broadcast dau tien: gioi thieu OA + uu dai doc quyen cho follower | Read rate >60% |
| Tuan 3 | Broadcast gia tri: tips/kien thuc nganh + CTA nhe | Click rate >5% |
| Tuan 4 | Broadcast ban hang: uu dai co thoi han + CTA manh | Don hang/dat lich tu Zalo |
Thong so ky thuat broadcast (kich thuoc anh, gioi han ky tu, tan suat, gio gui, quota tin) va bang loi thuong gap cua Zalo OA: doc references/thong-so-va-loi-thuong-gap.md muc "2. Zalo Official Account (OA)".
3. Facebook Page
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc | Chi tiet | Trang thai |
|---|
| Tao Page | facebook.com/pages/create — chon loai phu hop | [ ] |
| Ten Page | Ten thuong hieu chinh xac, de tim, co keyword nganh | [ ] |
| Avatar | 170x170px (hien thi 128px tren mobile), logo ro net | [ ] |
| Anh bia | 851x315px (desktop) / 640x360px (mobile), CTA ro rang | [ ] |
| Username | facebook.com/tenbrand — trung voi cac kenh khac | [ ] |
| Thong tin About | Dia chi, SDT, email, gio lam viec, mo ta ngan + dai | [ ] |
| Nut CTA | Chon: Nhan tin / Goi / Dat lich / Mua ngay | [ ] |
| Mau tin nhan tu dong | Loi chao + menu lua chon (Xem dich vu / Bang gia / Dat lich) | [ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc | Chi tiet | Trang thai |
|---|
| Xac minh Page (tick xam) | Meta Verified — mat phi hoac gui giay to | [ ] |
| Tao Business Manager | business.facebook.com — quan ly ads + Page | [ ] |
| Cai dat Meta Pixel | Events Manager → tao Pixel → gan len website | [ ] |
| Setup Conversions API | Ket noi server-side tracking (chinh xac hon Pixel) | [ ] |
| Tao Custom Audience | Tu website visitor, engagement, customer list | [ ] |
| Tao Lookalike Audience | Tu best customer — 1% phu hop nhat | [ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc | Chi tiet | Trang thai |
|---|
| Ket noi Instagram | Settings → Linked Accounts → Instagram | [ ] |
| Ket noi WhatsApp (neu co) | Cho ads click-to-WhatsApp | [ ] |
| Setup Messenger auto-reply | Instant Reply + FAQ + Away Message | [ ] |
| Ket noi Chatbot | Pancake, Harafunnel, Manychat | [ ] |
| Tao tab tuy chinh | Shop / Dich vu / Danh gia / Video | [ ] |
| Moi 30–50 ban be like Page | Tang social proof ban dau | [ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan | So bai | Loai noi dung | Muc tieu |
|---|
| Tuan 1 | 4–5 bai | Gioi thieu brand, team, cau chuyen, gia tri | Like + Follower dau tien |
| Tuan 2 | 4–5 bai | Giao duc + tips + behind scenes | Engagement, share |
| Tuan 3 | 4–5 bai | Social proof + review + case study | Trust, inbox dau tien |
| Tuan 4 | 4–5 bai | Mix: 40% TOFU + 30% MOFU + 30% BOFU | Lead, dat lich, don hang |
Thong so ky thuat (kich thuoc anh/video, caption, gio dang, hashtag) va bang loi thuong gap cua Facebook Page: doc references/thong-so-va-loi-thuong-gap.md muc "3. Facebook Page".
4. Email Marketing (Brevo)
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc | Chi tiet | Trang thai |
|---|
| Dang ky tai app.brevo.com | Plan Free: 300 email/ngay | [ ] |
| Xac minh domain | Settings → Senders & Domains → Add domain → Them DNS records | [ ] |
| Cai dat DKIM + SPF + DMARC | Theo huong dan Brevo — bat buoc de khong vao spam | [ ] |
| Tao sender | Ten hien thi + email dia chi (dung ten nguoi, khong dung "no-reply") | [ ] |
| Import danh sach khach hang | CSV: email, ten, so dien thoai, ngay mua, phan loai | [ ] |
| Tao List va Segment | Phan nhom: Khach moi / Khach cu / VIP / Churn | [ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc | Chi tiet | Trang thai |
|---|
| Test gui email | Gui test den Gmail, Yahoo, Outlook — kiem tra khong vao spam | [ ] |
| Tao template email | 3 template: Welcome, Newsletter, Promotion | [ ] |
| Setup double opt-in | Xac nhan dang ky 2 buoc — giam spam complaint | [ ] |
| Tao form dang ky | Embed form len website, landing page | [ ] |
| Setup unsubscribe link | Bat buoc — Brevo tu dong them nhung nen customize | [ ] |
Thong so ky thuat email (chieu rong, kich thuoc anh, do dai tieu de/preview text, CTA button, ti le text/image): doc references/thong-so-va-loi-thuong-gap.md muc "4. Email Marketing (Brevo)".
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc | Chi tiet | Trang thai |
|---|
| Tao Welcome Sequence | 3–5 email tu dong khi dang ky: Chao mung → Gia tri → Case study → Offer | [ ] |
| Ket noi website form | Brevo plugin hoac API | [ ] |
| Ket noi Zalo/Facebook Pixel | Tracking conversion tu email | [ ] |
| Setup automation rule | Trigger: dang ky, mua hang, bo gio, sinh nhat | [ ] |
| Tao A/B test template | Test tieu de, CTA, thoi gian gui | [ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan | Email | Noi dung | Muc tieu |
|---|
| Tuan 1 | 1 Welcome email | Chao mung + gioi thieu brand + qua tang dang ky | Open rate >40% |
| Tuan 2 | 1 Newsletter | Noi dung gia tri: tips, kien thuc nganh | Open rate >25%, click >3% |
| Tuan 3 | 1 Case study | Ket qua khach hang + CTA tu van | Click >3%, reply |
| Tuan 4 | 1 Offer | Uu dai doc quyen cho subscriber | Click >5%, conversion |
Lich gui email (gio/ngay tot nhat, tan suat, ngay nen tranh) va bang loi thuong gap cua email marketing: doc references/thong-so-va-loi-thuong-gap.md muc "4. Email Marketing (Brevo)".
5. TikTok Shop
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc | Chi tiet | Trang thai |
|---|
| Dang ky tai seller-vn.tiktok.com | Can GPKD + CMND/CCCD chu | [ ] |
| Xac minh tai khoan | Upload giay to — mat 1–3 ngay | [ ] |
| Setup cua hang | Ten shop, logo, mo ta, chinh sach doi tra | [ ] |
| Them san pham | Anh 1:1 (800x800px min), mo ta chi tiet, SKU | [ ] |
| Cai dat van chuyen | Ket noi doi tac van chuyen (GHN, GHTK, J&T) | [ ] |
| Cai dat thanh toan | Tai khoan ngan hang doanh nghiep | [ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc | Chi tiet | Trang thai |
|---|
| Toi uu listing san pham | Tieu de co keyword, anh dep, mo ta day du, gia canh tranh | [ ] |
| Setup voucher cua hang | Giam gia cho don dau, freeship, combo | [ ] |
| Ket noi TikTok Brand Account | Link shop voi tai khoan brand de gan san pham vao video | [ ] |
| Setup affiliate | Cho phep creator ban san pham cua ban, hoa hong 5–15% | [ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc | Chi tiet | Trang thai |
|---|
| Tao video co gan san pham | Quay video + tag san pham — khach click mua truc tiep | [ ] |
| Setup livestream ban hang | Test 1–2 buoi, chuan bi script, layout | [ ] |
| Ket noi voi UGC/Affiliate | Tim 5–10 creator dang ky affiliate | [ ] |
| Setup TikTok Shop Ads | Product Shopping Ads, Video Shopping Ads | [ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan | Hoat dong | Muc tieu |
|---|
| Tuan 1 | Upload 10+ san pham, 3–5 video co tag san pham | Don hang dau tien |
| Tuan 2 | Livestream thu, chay voucher, mo affiliate | 10+ don hang |
| Tuan 3 | Tang video/ngay, chay Shopping Ads nho | Doanh thu on dinh |
| Tuan 4 | Scale video + livestream + affiliate | Tang don 50% vs tuan 3 |
Bang loi thuong gap cua TikTok Shop (listing, video, hoa hong affiliate, toc do xu ly don): doc references/thong-so-va-loi-thuong-gap.md muc "5. TikTok Shop".
6. Instagram Business
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc | Chi tiet | Trang thai |
|---|
| Tao tai khoan | Dung email doanh nghiep | [ ] |
| Chuyen sang Business Account | Settings → Account → Switch to Professional | [ ] |
| Chon danh muc | Chon danh muc nganh chinh xac | [ ] |
| Avatar | 320x320px, logo ro net | [ ] |
| Bio | 150 ky tu: Mo ta + value proposition + CTA | [ ] |
| Link trong bio | Linktree hoac link truc tiep den landing page | [ ] |
| Story Highlights | Tao 4–6 highlight: Dich vu / Review / FAQ / Hau truong / Uu dai | [ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc | Chi tiet | Trang thai |
|---|
| Ket noi Facebook Page | Bat buoc de chay ads va cross-post | [ ] |
| Bat Instagram Shopping (neu co) | Settings → Business → Shopping → ket noi catalog | [ ] |
| Setup auto-reply DM | Tin chao mung + FAQ tu dong | [ ] |
| Nghien cuu hashtag | 30 hashtag/post: 10 lon + 10 vua + 10 niche | [ ] |
| Follow 50 tai khoan nganh | Doi thu + KOL + Khach hang muc tieu | [ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc | Chi tiet | Trang thai |
|---|
| Ket noi TikTok | Cross-post Reels | [ ] |
| Setup Creator Studio / Meta Business Suite | Len lich dang bai | [ ] |
| Tao template Canva | 5 template: Feed post, Story, Carousel, Reels cover, Highlight cover | [ ] |
| Tao branded hashtag | #TenBrand — dung nhat quan tren moi bai | [ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan | So bai | Loai noi dung | Muc tieu |
|---|
| Tuan 1 | 4–5 feed + 7 story | Grid aesthetic: gioi thieu brand, san pham, team | 100 follower |
| Tuan 2 | 4–5 feed + 7 story + 2 Reels | Giao duc + tips + behind scenes | Engagement |
| Tuan 3 | 4–5 feed + 7 story + 3 Reels | Review + case study + UGC | Save + Share |
| Tuan 4 | 4–5 feed + 7 story + 3 Reels | Mix TOFU/MOFU/BOFU | DM + Lead |
Thong so ky thuat (kich thuoc feed/Reels/Story, so slide carousel, hashtag, caption) va bang loi thuong gap cua Instagram Business: doc references/thong-so-va-loi-thuong-gap.md muc "6. Instagram Business".
7. Google Business Profile (GBP)
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc | Chi tiet | Trang thai |
|---|
| Tao tai business.google.com | Dang nhap bang Gmail doanh nghiep | [ ] |
| Nhap ten doanh nghiep | Ten chinh xac nhu tren bien hieu | [ ] |
| Chon danh muc | Chon danh muc chinh + 2–3 danh muc phu | [ ] |
| Nhap dia chi | Dia chi chinh xac, ghim tren Google Maps | [ ] |
| Nhap SDT + Website | SDT truc tiep, website chinh | [ ] |
| Nhap gio mo cua | Day du 7 ngay, cap nhat ngay le | [ ] |
| Them anh | Logo, anh bia, anh noi that, anh san pham — toi thieu 10 anh | [ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc | Chi tiet | Trang thai |
|---|
| Xac minh doanh nghiep | Thu buu dien / Dien thoai / Email — mat 3–14 ngay | [ ] |
| Viet mo ta doanh nghiep | 750 ky tu — noi ro dich vu, dac diem, khu vuc phuc vu | [ ] |
| Them dich vu/san pham | Liet ke day du dich vu + gia (neu co) | [ ] |
| Them thuoc tinh | Wi-Fi, dau xe, chap nhan the, dat lich online, etc. | [ ] |
| Tao link dat lich/dat hang | Ket noi den form hoac he thong booking | [ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc | Chi tiet | Trang thai |
|---|
| Ket noi Google Ads | Hien thi dia chi trong quang cao Search | [ ] |
| Setup Google Analytics | Theo doi traffic tu GBP | [ ] |
| Xin review tu khach hang cu | Gui link review truc tiep qua Zalo/SMS | [ ] |
| Tao bai dang GBP | Bai gioi thieu + bai uu dai + bai su kien | [ ] |
| Tra loi review hien co | Tra loi 100% review — ca tich cuc va tieu cuc | [ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan | Hoat dong | Muc tieu |
|---|
| Tuan 1 | Hoan thien 100% thong tin, them 10+ anh | Profile hoan chinh |
| Tuan 2 | Xin 5–10 review tu khach cu, dang 2 bai | 5+ review 5 sao |
| Tuan 3 | Dang 2 bai, tra loi review, them anh moi | Xuat hien tren Google Maps |
| Tuan 4 | Dang 2 bai, xin them review, cap nhat thong tin | 10+ review, ranking len |
Thong so ky thuat (kich thuoc anh/logo/anh bia, gioi han bai dang, tan suat, muc tieu review) va bang loi thuong gap cua Google Business Profile: doc references/thong-so-va-loi-thuong-gap.md muc "7. Google Business Profile (GBP)".
Ban do tich hop lien kenh
So do luong kenh, ma tran tich hop 9 cap kenh (tu kenh → den kenh → cach ket noi → muc dich), va 6 quy tac tu dong hoa (trigger → hanh dong → tool): doc references/tich-hop-va-moc-tang-truong.md muc "Ban do tich hop lien kenh".
Moc tang truong (Growth Milestones)
Bang moc 30/60/90 ngay cho ca 7 kenh, moi moc chia 2 muc "tot" va "xuat sac": doc references/tich-hop-va-moc-tang-truong.md muc "Moc tang truong (Growth Milestones)". Doc khi can dat KPI thuc te cho kenh moi mo.
Cross-reference
- Can ke hoach noi dung cho kenh moi? → Dung
01-lich-noi-dung
- Can hieu khach hang de chon kenh phu hop? → Dung
09-insight-khach-hang
- Can tinh ngan sach cho tung kenh? → Dung
10-tinh-kpi-nguoc
- Can setup email marketing chi tiet hon? → Dung
14-email-marketing
- Can ke hoach MKT tong the truoc khi mo kenh? → Dung
00-ke-hoach-mkt
Checklist chat luong
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