Quick Visual Brief

Dung khi campaign dang chay va can asset gap: toc do quan trong hon perfection. Variant moi chay duoc trong 4 tieng tot hon asset hoan hao xong sau 2 ngay. Brief du de lam, khong can du de dep.

Khi nao dung / khong dung

Tinh huong	Dung skill nao
Creative fatigue, CTR drop, frequency cao, can variant trong ngay	Skill nay (48)
Test angle moi tren nen creative dang work	Skill nay (48)
Asset moi hoan toan, concept moi	42-brief-hinh-anh (brief day du)
Landing page, video, email	12 / 44 / 49 (khong quick duoc)
Khong co creative winner nao de base vao	42-brief-hinh-anh

Thu thap thong tin (hoi 1 lan, nhanh)

Gop trong 1 tin nhan, toi da 4 cau:

1. Can asset loai gi + kich thuoc? Static / carousel / story — kenh nao?
2. Base tu creative nao? Creative nao CTR cao nhat dang chay (link file / Canva)? Neu khong biet, keo data tu 21-audit-ads-performance.
3. Angle / message moi la gi? Khac gi so voi creative dang chay? Copy da co chua hay can viet luon?
4. Deadline? Can xong luc may gio — deadline cung, khong flexible.

Nguyen tac

1. Nhan ban, khong lam moi. Tim creative dang work va thay 1 element — nhan ban winner nhanh hon sang tao moi.
2. 1 thay doi chinh moi variant — khong phai 5 thay doi cung luc (de con biet vi sao thang/thua khi doc data).
3. Chi brief nhung gi KHAC so voi creative goc — giu nguyen phan con lai.
4. Deadline la cung. Khong lam kip thi bao ngay, khong im lang.
5. Leader/Media Buyer cam ket feedback trong 30 phut sau khi designer nop — khong co feedback sau 1 tieng = coi nhu approved.
6. Approve nhanh chi check 3 diem: dung message / dung kich thuoc / co CTA.

Quy trinh

Buoc 1 — Xac dinh base (5 phut)

Creative nao CTR cao nhat dang chay? Do la base de nhan ban. Lay link file goc (Canva/Figma) — luon nhan ban tu file goc, khong tu file export.

Buoc 2 — Viet quick brief 1 trang (15-30 phut)

Dung template ben duoi. Chi dien bang "thay doi cu the" — moi thu khac giu nguyen theo base.

Buoc 3 — Designer lam trong 2-4 tieng

Duplicate base → thay dung element da ghi → export dung kich thuoc → nop.

Buoc 4 — Review 30 phut, 3 diem

Message dung? Kich thuoc dung? CTA co? Dat → day len ads ngay. Khong co feedback sau 1 tieng → designer coi la approved va nop file final.

Cau truc ket qua

Ten file: quick-brief-[campaign]-[YYYYMMDD].md

# QUICK BRIEF — [Ten asset] — [ngay]

Deadline: [gio:phut ngay X] (khong flexible)
Lam trong: 2-4 tieng
Base tu: [link Canva / ten file goc — creative CTR cao nhat]

## Base template
- Duplicate tu: [link]
- Giu nguyen: [layout / background / logo / font]
- Chi thay: [copy / mau / image / CTA — chon 1 thay doi chinh]

## Thay doi cu the
| Element | Noi dung cu | Noi dung moi |
|---------|-------------|--------------|
| Headline | | |
| Subtext | | |
| CTA | | |
| Visual / image | | |

## Kich thuoc can
- [ ] 1080x1080px — FB Feed
- [ ] 1080x1920px — Story (neu can)

## Export & nop
- Format: JPG
- Nop qua: [Zalo / Drive folder]
- Ten file: QUICK_[Campaign]_[Ngay]_v1.jpg

## Review
- Check 3 diem: message dung / kich thuoc dung / CTA co
- Feedback trong: 30 phut sau khi nop
- Khong feedback sau 1 tieng = approved

## Context (1-2 cau)
[CTR dang drop tu X% / frequency vuot nguong / test angle moi: ...]

SLA tong the

Buoc	Ai	Thoi gian
Viet quick brief	Leader / Media Buyer	30 phut tu khi phat hien van de
Lam asset	Designer	2-4 tieng
Review	Leader / Media Buyer	30 phut sau khi nop
Khong feedback	—	Sau 1 tieng = approved
Launch day standby	Designer	Phan hoi yeu cau trong 2 tieng

Lien ket skill

• 21-audit-ads-performance: nguon data xac dinh creative fatigue (frequency, CTR) va winner de base.
• 19-ab-test-setup: variant moi tu quick brief nen vao khuon A/B test — 1 thay doi = 1 bien.
• 41-campaign-asset-list: them dong asset moi vao list + update trang thai.
• 42-brief-hinh-anh: fallback khi khong co winner de nhan ban — brief day du.
• 50-asset-resize: khi variant thang, resize ra cac kich thuoc con lai.
• 47-design-review: quick asset chi check 3 diem — khong can full review 40 diem.

Checklist chat luong

• Co base cu the (link file goc creative winner)
• Chi 1 thay doi chinh — cac element khac giu nguyen
• Bang thay doi cu the ghi ro cu → moi
• Deadline gio cu the, designer da xac nhan lam kip
• Kich thuoc + format + noi nop ghi ro
• Context 1-2 cau de designer hieu vi sao gap
• SLA review 30 phut duoc cam ket tu nguoi duyet
• Sau khi chay: ghi ket qua variant (win/lose) vao asset list