Ahel vs Apollo

A sales platform with a contact database, sold per user seat with a pool of credits.

What they sell and charge

Sells per-user seats plus a pooled credit balance. Credits arrive each billing cycle and expire unused.
source · Seen 2026-10-20
Plans from $49 to $119 per user a month on annual billing, $60 to $149 on monthly billing. The Organization plan needs 3 seats.
source · Seen 2026-10-20 · third-party figure
Free plan: 1,200 email credits a year, no credit card required.
source · Seen 2026-10-20 · third-party figure
Overage costs $0.20 per credit with a 250-credit minimum; a phone number is 8 credits.
source · Seen 2026-10-20 · third-party figure

“yup, apollo data is pretty bad. "verified" emails are not really verified, expect 20-30% bounce (depends on industry)”
cold outbound practitioner, r/sales, 2022-09-05
“it's not as good if you are focusing on Europe and UK”
Director in Marketing, 501-1000 employees, TrustRadius, 2026-09-04

Rows come from official registers, tenders and gazettes, each with its source and date, not from a resold contact database.
You pay per 50 rows a pipeline returns, not per seat. A run that finds nothing new is free.
Europe first: company registers for Estonia, Finland, Sweden, Latvia, Lithuania, Norway, France and the UK, and EU tenders.
New rows are pushed on a schedule to your AI, inbox or Slack. No contract.

	Apollo	Ahel
What you pay for	User seats plus credits	Per 50 rows, in cents
Entry price	$49 per user a month, annual (third-party figure)	2 to 7 cents per 50 rows; samples, counts and empty runs free
Free	1,200 email credits a year (third-party figure)	A starting balance, no card
Contract	Monthly or annual plans	None; pause any day
Data	Contact emails and phone numbers	Register, tender and gazette rows with a source link
Delivery	Sequences, CRM sync, MCP	Scheduled, to your AI over MCP, email, Slack or a webhook

Pick Apollo if you need personal emails and phone numbers and an outreach sequencer in one tool.

Company search with buying signals.