Go-to-Market — CMO Methodology

CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.

When to Load

Trigger	What's Needed
Define positioning and messaging	references/positioning-messaging.md — Dunford framework, message hierarchy
Build acquisition channel strategy	references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics
Design brand architecture	references/acquisition-strategy.md — brand systems, visual identity, brand health
Model growth economics	references/growth-modeling.md — CAC/LTV, cohort analysis, market entry
Develop competitive response	references/acquisition-strategy.md — pricing wars, feature races, brand defense
Plan market entry	references/growth-modeling.md — beachhead, land-and-expand, channel economics

Loading Order

skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')

Reference Files

Reference	Purpose
references/positioning-messaging.md	April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic
references/acquisition-strategy.md	Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture
references/growth-modeling.md	CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand)
references/decision-workflow.md	Bounded launch/channel decisions, worked beachhead example, reusable memo, and owner routing matrix

Output Contract

The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.

When not to use

• Sales execution and pipeline management — this skill owns acquisition strategy, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to crm.
• Product strategy and roadmap — product vision, PMF, and prioritization belong to product-strategy and product-methodology.
• Visual brand identity design — logo, palette, and brand systems belong to brand-designer.
• Marketing campaign execution — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.

Related Skills

• artifact-pyramids — output contract
• product-strategy — CPO methodology (product vision, PMF, market sizing)
• brand-designer — visual brand identity design
• seo — organic search, answer-engine, and generative-search audit and content strategy
• crm — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes