vibekit marketing content

Everything that goes out in public: the copy, the images, the video. One voice across all of it, because a follower sees the tweet and the card in the same scroll — if they sound like different companies, the brand is doing nothing.

Pick your asset

Read the linked file before making the thing; each has the recipe and the failure modes.

you want	read	make it with
tweet, thread, dev diary, announcement, reply	references/voice.md	—
promo or demo video of the TUI	references/video.md	scripts/*.tape + ffmpeg
title card between video segments	references/cards.md	scripts/make-card.sh
OG / link-preview image, quote card	references/cards.md	PNG=1 scripts/make-card.sh
lore dossier card (the /lore series)	references/cards.md	scripts/make-lore-card.sh
qt314 animation, GIF loop	references/qt314.md	scripts/qt314-*.py
a still of the TUI	references/cards.md	a one-line vhs tape
colors, fonts, sizes	references/brand.md	assets/card.css

Everything visual is HTML → headless chromium → png, then ffmpeg if it moves. That is one pipeline with different templates, not four pipelines, and it is why a still and a video card can't drift apart. Never hand-roll an ffmpeg drawtext card because it looks quicker — it is, and it looks it.

Preflight

Check before starting, not after a failed take:

• vhs and ttyd — vhs fails every recording with "ttyd is not installed" and the message arrives after you've written the whole tape.
• chromium, ffmpeg, python3 — the card and qt314 renderers.
• JetBrains Mono. Resolve the family with fc-match "JetBrains Mono" and use the name it reports (currently JetBrainsMono Nerd Font); an assumed family name silently falls back to sans-serif and the card stops looking like a terminal.
• Recording live mainnet also needs the keystore daemon (bun run apps/cli/src/index.ts keystore status), and AI segments need the configured agent provider reachable (probe zs-proxy's /v1/models).

Finished assets go in out/ at the repo root — gitignored, and they stay that way. Never commit a video. Work files (tapes, frames, QA stills) go in a temp dir. Keep a silent master of every cut in out/silent/ so a track can be swapped without re-encoding video.

Voice, in one paragraph

lowercase, short, one idea per post. Say the mechanism, not the adjective — "the keys never left the OS keychain" beats "secure key management", because the mechanism is the thing that's actually impressive. Alpha is stated as a feature, not apologized for. Kaomoji are vocabulary, not decoration, and qt314 is a character with her own register who signs her own posts. No hashtags, no "please check out", no visible effort to meme — if the joke needs explaining, cut it. references/voice.md has the corpus, the sigils, the thread format, and the drafts that get rejected; read it before writing copy, including image copy.

Brand, in one paragraph

Two hues and a ground: amber is structure and figures, teal is alive and touchable, red is danger only and never decoration. The palette's source of truth is apps/tui/src/theme.ts, mirrored for rendering in assets/card.css — use the CSS variables rather than pasting hex, so a theme change doesn't leave stale cards behind. Everything is monospace, title cards included, so the graphics read as part of the terminal. references/brand.md has the values, sizes, and card grammar.

Reference images

When an asset needs a photograph (the lore portraits are the current case), ask the user for a royalty-free image rather than sourcing one. Save the credit next to the file when the license asks for attribution.