Launch Plan: Planning product launch...

Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.

Activation

When this skill activates, output:

Launch Plan: Planning product launch...

Then execute the protocol below.

Context Guard

Context	Status
User says "launch plan", "product launch", "go-to-market"	ACTIVE
User says "launch calendar" or "launch timeline"	ACTIVE
User is preparing to release a new product or feature	ACTIVE
User wants an ongoing sales funnel (not time-bound)	DORMANT: use Sales Funnel
User wants ad copy only	DORMANT, use Facebook Ad or Google Ad

Common Mistakes

Mistake	Why It's Wrong
"Launch day IS the marketing plan"	80% of launch success happens in the pre-launch phase. The launch day is execution, not strategy.
"Tell everyone at once"	Tiered reveals (insiders → waitlist → public) create momentum and social proof.
"No deadline on the launch offer"	Open-ended launches have no urgency. Set a clear close date for the launch price/bonus.
"Skip the waitlist"	A waitlist of 500+ people means launch day revenue, not crickets.
"Go dark after launch day"	Post-launch follow-up (days 2-7) often generates more revenue than day 1.

Protocol

Step 1: Gather Launch Requirements

If the user hasn't provided details, ask:

1. Product/service: what are you launching? (name, description, price)
2. Launch date: when does it go live?
3. Audience size: email list, social followers, existing customers?
4. Launch type: new product, major update, beta → GA, or seasonal promotion?
5. Channels: email, social, ads, PR, partnerships, affiliates?
6. Launch offer: special pricing, bonus, or early-bird deal?

Step 2: Define Launch Type & Timeline

Launch Type	Pre-Launch	Launch Window	Post-Launch
Product Hunt launch	2-4 weeks	1 day	1 week
SaaS launch	4-6 weeks	1 week	2-4 weeks
Course/info product	2-4 weeks	3-5 days (open cart)	1 week
E-commerce product	2-3 weeks	1-2 weeks	Ongoing
Feature launch	1-2 weeks	1-3 days	1 week

Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks)

Week 4-3: Foundation

Day	Task	Channel	Owner
T-28	Finalize launch offer (pricing, bonuses, deadline)	Internal	Product
T-27	Create landing page with waitlist signup	Web	Marketing
T-26	Set up email sequences (pre-launch + launch)	Email	Marketing
T-25	Prepare PR/media list (50+ relevant contacts)	PR	Marketing
T-24	Create social content calendar (14 posts minimum)	Social	Content
T-23	Record demo video or product walkthrough	Video	Product
T-22	Brief affiliates/partners with swipe copy	Partners	Marketing

Week 2-1: Build Anticipation

Day	Task	Channel	Owner
T-14	Send teaser email #1, "Something's coming"	Email	Marketing
T-12	Behind-the-scenes social post (product development)	Social	Content
T-10	Send PR pitch to media list	PR	Marketing
T-8	Teaser email #2, reveal a feature/benefit	Email	Marketing
T-7	Publish blog post related to the problem you solve	Blog	Content
T-5	Social proof post (beta user testimonial or preview)	Social	Content
T-3	Teaser email #3, "Launching in 3 days" with preview	Email	Marketing
T-2	Notify affiliates/partners: "Go live in 48 hours"	Partners	Marketing
T-1	Final prep: test checkout, verify tracking, stage all content	Internal	All

Pre-launch email sequence:

Email 1 (T-14): [Teaser]
Subject: Something big is coming...
Body: Hint at the problem you're solving. Don't reveal the product yet.
CTA: "Want early access? Join the waitlist"

Email 2 (T-8): [Reveal]
Subject: Here's what we've been building
Body: Show one key feature/benefit. Share the "why" story.
CTA: "Reply and tell me: would this help you?"

Email 3 (T-3): [Countdown]
Subject: 3 days until launch (and a special deal)
Body: Reveal the launch offer. Create urgency with deadline.
CTA: "Mark your calendar: [launch date] at [time]"

Step 4: Launch Week (Days 1-7)

Day 1: Launch Day:

Time	Task	Channel
6:00 AM	Activate landing page / checkout	Web
7:00 AM	Send launch email to full list	Email
8:00 AM	Publish all social posts (feed + stories)	Social
9:00 AM	Go live on Product Hunt (if applicable)	PH
10:00 AM	Activate paid ads (if planned)	Ads
12:00 PM	Share in communities (Reddit, Slack, Discord)	Community
3:00 PM	Send affiliate notification: "We're live!"	Partners
6:00 PM	Evening social post: first results/reactions	Social
9:00 PM	Check metrics: traffic, signups, revenue	Analytics

Launch email template:

Subject: It's live, [Product Name] is here
Preview: [One-line benefit + launch offer]

[Name],

[Product] is officially live.

[1-2 sentences: what it is and who it's for]

Here's what you get:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]

Launch special: [Offer details: discount, bonus, early-bird price]
This offer expires [deadline].

[CTA Button: Get [Product] Now →]

[Social proof: "Already [X] people signed up in the first hour"]

[Signature]

P.S. [Restate urgency, "This price goes up on [date]"]

Days 2-5: Momentum:

Day	Email	Social	Other
Day 2	Social proof email, first customer results	Share customer reactions	Respond to all comments/questions
Day 3	FAQ/objection handling email	Demo video or walkthrough	Track and fix any UX issues
Day 4	Case study or deep-dive on one feature	User testimonial post	Re-engage waitlist non-openers
Day 5	Scarcity email, "X spots left" or "3 days left"	Countdown post	Activate retargeting ads

Days 6-7: Close:

Day	Email	Social
Day 6	"Last chance", 24 hours remaining	Urgency stories/posts
Day 7	Final email, "Doors close at midnight" (send twice: AM + PM)	"Final hours" post

Step 5: Post-Launch Phase (Days 8-30)

Day	Task	Channel
Day 8	"Thank you" email to buyers + what's next	Email
Day 8	Analyze launch metrics (see Step 7)	Analytics
Day 10	Collect testimonials from early customers	Email
Day 14	Publish launch retrospective blog post	Blog
Day 14	Send re-engagement offer to non-buyers	Email
Day 21	Begin evergreen funnel setup (automated version)	Email + Ads
Day 30	Full post-mortem: what worked, what didn't, next launch improvements	Internal

Step 6: PR Outreach Template

Media pitch template:

Subject: [Product Name]: [One-line news hook]

Hi [Name],

I'm [Your Name], [title] at [Company].

We just launched [Product Name], [one sentence: what it does and why it matters].

This is relevant to your audience because:
• [Angle 1: trend, problem, or market shift]
• [Angle 2: unique approach or notable result]
• [Angle 3: human interest or founder story]

Key facts:
• [Stat or metric: waitlist size, beta results, market size]
• [Price point and availability]
• [Notable backers, partners, or early customers]

I'd love to offer you [exclusive early access / a demo / an interview].

Press kit: [link]
Product: [URL]

Best,
[Your Name]
[Contact info]

Outreach targets:

• Industry-specific blogs and newsletters (20+)
• Relevant podcast hosts (10+)
• Twitter/X influencers in the space (15+)
• YouTube reviewers (5+)
• Journalists at relevant publications (10+)

Step 7: Metrics Tracking Dashboard

Metric	Pre-Launch Target	Launch Target	Track With
Waitlist signups	500+	none	Email platform
Email open rate	35%+	40%+	Email platform
Email click rate	5%+	8%+	Email platform
Landing page visitors	none	5,000+ (day 1)	Google Analytics
Conversion rate	none	2-5%	Checkout analytics
Revenue	none	$[target]	Payment processor
Social mentions	10+/week	50+/day	Social monitoring
Press coverage	none	3+ articles	Manual tracking
Customer satisfaction	none	4.5+ stars	Survey/reviews
Refund rate	none	<5%	Payment processor

Output Format

# Launch Plan: [Product Name]

## Launch Overview
- **Product:** [Name and one-line description]
- **Launch date:** [Date]
- **Launch window:** [X days]
- **Launch offer:** [Special pricing/bonus + deadline]
- **Revenue target:** $[amount]

## Timeline
### Pre-Launch (T-[X] to T-1)
[Day-by-day task table]

### Launch Week (Days 1-7)
[Day-by-day task table with times for Day 1]

### Post-Launch (Days 8-30)
[Task table with milestones]

## Channel Strategy
[Per-channel plan: email, social, ads, PR, partners]

## Email Sequences
[Pre-launch (3 emails) + Launch (7 emails) + Post-launch (3 emails)]

## PR Plan
[Media list categories + pitch template]

## Metrics Dashboard
[Tracking table with targets]

Completion

Launch Plan: Complete!

Launch date: [Date]
Pre-launch duration: [X weeks]
Launch window: [X days]
Total emails planned: [Count]
Social posts planned: [Count]
PR targets: [Count]

Next steps:
1. Set up waitlist landing page immediately
2. Build email sequences in your platform
3. Schedule social content calendar
4. Send PR pitches at T-10
5. Brief team on Day 1 timeline

Level History

• Lv.1: Base: Launch type selection with timeline defaults, 4-week pre-launch task calendar, launch day hour-by-hour schedule, 7-day launch window email/social cadence, post-launch 30-day optimization, PR pitch template with outreach targets, metrics tracking dashboard with benchmarks, email templates (teaser, reveal, countdown, launch, close). (Origin: MemStack Pro v3.2, Mar 2026)