Product Launch Funnel
SkillMediaJeff Walker–style Product Launch Formula funnel. Uses a sequence of pre-launch content (PLC) videos to build anticipation before opening cart. Best for courses, memberships, and high-ticket offers ($297–$2,000+).
Available today. Use it from your connected AI after setup.
No other account needed.
Connect ahel once, and every AI you use reads what you have installed.
Then ask your AI: use the Product Launch Funnel skill
What this skill tells your AI
The instructions your AI receives, as published by ominou5/funnel-architect-plugin in skills/product-launch-funnel/SKILL.md and read by ahel’s review.
Build anticipation over days/weeks with free value content, then open cart for a limited window.
Flow
Opt-In → PLC Video 1 → PLC Video 2 → PLC Video 3 → Cart Open (Sales Page) → Cart Close
| Page | Purpose | Timing |
|---|---|---|
| Opt-In / Waitlist | Capture leads, build the launch list | 2–4 weeks before launch |
| PLC 1: The Opportunity | Show the gap / opportunity | Day 1 of launch |
| PLC 2: The Transformation | Teach a concept, prove credibility | Day 3–4 |
| PLC 3: The Blueprint | Give actionable framework, seed the offer | Day 6–7 |
| Sales Page | Full offer with cart open | Day 8–10 |
| Cart Close | Final urgency push | Day 12–14 |
PLC Video Page Requirements
- Video (15–30 min, educational + story)
- Key takeaways listed below video
- Comment section or engagement CTA ("Reply and tell us…")
- Countdown to next video or cart open
- Social share buttons
Email Sequence
| Timing | Subject Line Pattern | |
|---|---|---|
| Welcome | Immediately after opt-in | "You're in! Here's what's coming…" |
| PLC 1 Launch | Day 1 | "Video 1 is live: [Curiosity hook]" |
| PLC 1 Reminder | Day 2 | "Did you catch this?" |
| PLC 2 Launch | Day 3 | "Video 2: [Transformation hook]" |
| PLC 2 Reminder | Day 5 | "This changes everything…" |
| PLC 3 Launch | Day 6 | "The blueprint is here" |
| Cart Open | Day 8 | "Doors are open 🚀" |
| Social Proof | Day 9 | "[Name] just signed up…" |
| FAQ / Objections | Day 10 | "Got questions? I've got answers" |
| 24hr Warning | Day 11 | "Last chance — doors close tomorrow" |
| Cart Close | Day 12 | "It's over. (Or is it?)" |
Conversion Benchmarks
| Metric | Target |
|---|---|
| Landing → opt-in | > 35% |
| Opt-in → watch PLC 1 | > 60% |
| Watch PLC 1 → watch PLC 3 | > 30% |
| Watch PLC 3 → sales page | > 40% |
| Sales page → purchase | > 5% |
| Overall list → purchase | > 3% |
Key Principles
- Give your best stuff free — the PLC content should be genuinely valuable
- Mental triggers: reciprocity, authority, social proof, scarcity, community
- Seed the offer in every PLC — mention it's coming, don't hide it
- Hard cart close — the deadline must be real
- Sideways sales letter — the 3 videos ARE the sales pitch, spread across days
Signals
- GitHub stars
- 81
- Forks
- 18
- Last commit
- Mar 2026
Advanced
- Catalog kind
- skill
- Gateway key
product-launch-funnel- Source
- github.com/ominou5/funnel-architect-plugin