Store Listing Assets & Copy

Prepare the metadata, copy, and visual assets that go into an App Store / Google Play phone listing, sized and length-fit to each store's exact requirements. This is the listing production skill; pair it with a separate review-readiness audit at submission time so the fields are polished and the app itself is ready for review.

Two references hold the authoritative specs; consult them for exact numbers rather than reciting from memory (they drift):

• references/mobile_listing_checklist.md — the actionable checklist (shared prep → per-store required → recommended → final check)
• references/spec_reference.md — the full spec tables, minimal valid examples, store-specific traps, and known gaps to verify live

Default scope is phone-only. Skip tablet, iPad, desktop, Chromebook, TV, watch, Mac, and visionOS assets unless the user says the app supports them — and if they do, note that those are separate asset families outside these specs.

How to use this skill

1. Gather the inputs once (shared prep): final app name, what the app does in one sentence, primary category, whether it has ads, whether it collects/shares/tracks data, privacy policy URL, support contact, and launch languages. These feed both stores.
2. Confirm which store(s) the user is targeting — the required set differs enough that doing both blindly wastes effort.
3. Produce copy AND/OR assets per the requests below, always checking generated text against the live character/byte limits and generated images against the exact pixel/format specs.

Writing store copy (fit to limits)

Character limits are hard constraints — always count and show the count. Key limits (full set in the references):

Field	Google Play	Apple
App name	30 chars	2–30 chars
Subtitle	— (no field)	30 chars
Short description	80 chars	— (use Promotional Text, 170)
Full description	4,000 chars	4,000 chars, plain text
Keywords	— (no field; don't keyword-stuff the description)	≤100 bytes, each keyword >2 chars

Copywriting rules that keep the listing compliant:

• Lead with what the app does, in the first sentence — it's what shows before "more".
• Apple keywords are bytes, not characters, comma-separated with no spaces (notes,checklists,tasks) to save bytes; non-ASCII eats more than one byte each. Keywords are invisible to users but drive search — don't repeat the app name or category (already indexed).
• Avoid claim words: "best", "#1", "free" (unless unconditionally true), rankings, awards, and pricing claims — in text AND baked into images. These trigger rejection and are called out in both stores' policies.
• When both stores are in play, write once and adapt: Play's 80-char short description ≈ Apple's subtitle+promo-text job; Apple needs a keywords line Play doesn't.
• Offer to localize per launch language; note Apple defaults screenshots/shared metadata from the primary language when you add a localization, except description and keywords (write those per language).

Producing visual assets (exact specs)

When generating or resizing images with tooling (ImageMagick, etc.), hit these exactly — wrong format/alpha/dimension is an instant listing error:

Google Play

• Play icon: 512×512 px, 32-bit PNG with alpha, ≤1024 KB
• Feature graphic: 1024×500 px, JPEG or 24-bit PNG, no alpha — required to publish
• Phone screenshots: 2–8, JPEG or 24-bit PNG, no alpha, min side 320 px, max 3840 px, longest side ≤ 2× shortest. Recommended: ≥4 at 1080×1920 (portrait) or 1920×1080 (landscape)

Apple (iPhone)

• Icon: comes from the build (Xcode asset catalog, one 1024×1024 source) — not a separate listing upload
• iPhone screenshots: 1–10, .jpg/.jpeg/.png. Preferred 6.9": 1320×2868, 1290×2796, or 1260×2736 portrait; if not providing 6.9", 6.5" required: 1284×2778 or 1242×2688. Apple scales down to smaller iPhones
• App preview (optional): ≤3 per size/language, 15–30 s, ≤500 MB, ≤30 fps, H.264/.mp4 (reusable iPhone res 886×1920 / 1920×886)

Screenshot content rules: show real app UI in use (not splash/login/mockups), no unsupported devices, no fake UI, no misleading or pricing claims baked in. Verify generated images match the actual submitted build.

Deliverables

• Full listing copy set — name, subtitle/short description, full description, keywords, promotional text — each labeled with its character/byte count against the limit, per targeted store
• Asset spec sheet / production — the exact dimensions and formats the user needs, or the generated/resized images themselves (offer to run ImageMagick for resizing/format conversion)
• Fill-in-the-fields walkthrough — the checklist from references/mobile_listing_checklist.md adapted to the user's app, marking which conditional items apply (account deletion URL, app access instructions, restricted permissions, export compliance)
• Pre-submission asset audit — the section 6 final check: assets match the build, no placeholder/staging content, name consistent everywhere, previewed in each language

At submission time, also run a review-readiness audit, and if RevenueCat/paywalls are involved, verify paywall clarity separately.