Script Video

Buoc 0: Kiem tra context file

Truoc khi viet script, doc ca 2 file (neu ton tai):

1. .agents/product-marketing-context.md (marketing san pham)
2. .agents/personal-brand-context.md (personal brand)

Quyet dinh mode:

• Chi co product-marketing-context.md → MODE A (mac dinh, hanh vi cu — sections ben duoi)
• Chi co personal-brand-context.md → MODE B (Personal Brand Mode — section "Personal Brand Mode" ben duoi)
• Co ca 2 → HOI 1 cau: "Ban dang viet video ban san pham hay xay personal brand?"
• Khong co → De xuat tao context phu hop (chay skill product-marketing-context hoac 22-personal-brand-context truoc)

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Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

1. San pham / dich vu gi? Mo ta ngan, USP chinh, gia (neu co).
2. Nền tang + thoi luong mong muon? TikTok (15/30/45/60s), Reels (15/30/60s), YouTube Shorts (30/60s). Neu khong chon — mac dinh TikTok 30s.
3. Doi tuong muc tieu? Gioi tinh, do tuoi, noi dau chinh, muc tieu ho muon dat.
4. Goc do noi dung? TOFU (thu hut moi), MOFU (thuyet phuc), BOFU (chot don). Neu khong chon — mac dinh TOFU.

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Nguyen tac cot loi

5 loai hook (3 giay dau)

#	Loai hook	Cong thuc	Vi du
1	Cau hoi	Dat cau hoi cham noi dau — buoc nguoi xem phai suy nghi	"Ban co biet tai sao da ban cu len mun mai khong?"
2	Con so	Mo dau bang so lieu bat ngo, cu the	"97% nguoi dung sai buoc nay moi sang"
3	Gay tranh cai	Noi nguoc lai niem tin pho bien	"Rua mat 2 lan/ngay chinh la ly do da ban te hon"
4	Tinh huong	Dung POV, vao vai, ke chuyen ngan	"POV: Lan dau di spa ma khong biet chon gi"
5	Ket qua truoc	Show ket qua dau — roi giai thich cach lam	"Da minh sau 2 tuan dung cai nay — xem cach lam"

Quy tac chon hook:

• TOFU: Uu tien hook 1 (cau hoi), 4 (tinh huong), 3 (gay tranh cai)
• MOFU: Uu tien hook 5 (ket qua truoc), 2 (con so)
• BOFU: Uu tien hook 2 (con so), 5 (ket qua truoc)

3 lop hook — ban dong thoi trong 0-3s

5 loai hook o tren la goc nhin. Con day la 3 kenh truyen tai — mot video manh phai co ca 3 chay cung luc, khong chi 1.

Lop	La gi	Yeu cau	Loi thuong gap
Visual hook	Hanh dong / canh dau tien bat len ngay khi video chay	Co chuyen dong hoac thay doi trong 1s dau; khong phai canh tinh	Mo bang logo, bang intro, hoac mat nguoi ngoi yen
Audio hook	Cau noi dau tien (hoac sound bat len)	Doc to phai hit ngay; khong chao hoi, khong ten brand	"Xin chao cac ban, hom nay minh..."
Text overlay hook	Chu xuat hien on-screen 0-3s	<=50 ky tu, font day, doc duoc khi khong bat tieng	Chu nho, mau chim vao nen, xuat hien tre sau 1s

Khi viet script, output du 3 phuong an hook cho moi ban A/B:

Hook A — Visual:  [Mo ta hanh dong/canh dau tien]
Hook B — Audio:   [Cau noi dau tien, nguyen van]
Hook C — Text:    [Text on-screen 0-3s]
→ Chon dung: [A/B/C hoac ket hop] — Ly do: [...]

Quy tac: phan lon nguoi xem luot feed khong bat tieng → text overlay hook la lop bat buoc, khong duoc bo qua. Kiem tra bang cach tat tieng va xem lai 3s dau: neu khong hieu video noi ve gi thi hook chua dat.

Cau truc script theo timestamp

Ap dung cho video 30–45s (dieu chinh ti le theo thoi luong):

Timestamp	Phan	Noi dung	Ti le
[0–3s]	Hook	Gay to mo, giu nguoi xem lai. Khong gioi thieu ban than.	10%
[3–10s]	Van de / Cau chuyen	Dien ta noi dau, tinh huong — nguoi xem thay minh trong do.	25%
[10–20s]	Giai phap / Gia tri	Gioi thieu san pham/dich vu nhu cach giai quyet van de.	30%
[20–28s]	Bang chung	Ket qua, review, so lieu, truoc/sau.	25%
[28–30s]	CTA	Hanh dong cu the: "Nhan tin ngay", "Link bio", "Comment de nhan".	10%

Dieu chinh theo thoi luong

Thoi luong	Hook	Van de	Giai phap	Bang chung	CTA
15s	0–2s	2–5s	5–10s	10–13s	13–15s
30s	0–3s	3–10s	10–20s	20–27s	27–30s
45s	0–3s	3–12s	12–28s	28–40s	40–45s
60s	0–3s	3–15s	15–35s	35–53s	53–60s

Chia beat — 1 beat = 1 diem duy nhat

Timestamp la khung thoi gian; beat la don vi noi dung. Viet script theo beat truoc, sau do map vao giay.

Beat	Giay	Nhiem vu duy nhat cua beat	Neu beat nay hong
Hook	0-3s	Chan dung nguoi luot	Toan bo video khong ai xem
Beat 1	3-Xs	Goi ten van de HOAC dua boi canh	Nguoi xem khong thay minh trong do → thoat
Beat 2		Dua giai phap / insight chinh	Video khong co gia tri, chi la quang cao
Beat 3		Chung minh (so lieu, truoc-sau, demo)	Nguoi xem khong tin
CTA	5s cuoi	1 hanh dong duy nhat	Xem xong roi troi

Luat beat:

1. Moi beat chi mang 1 diem. Don 2 y vao 1 beat = nguoi xem khong nho y nao.
2. Toi da 3 beat than bai. Video 15s chi du cho 2 beat — cat bot, dung nen chu.
3. Moi beat phai co doi canh hoac doi goc may. Beat khong doi hinh = nguoi xem cam giac video dung yen.
4. Doc to toan bo script len truoc khi chot. Nghe cung o cho nao thi cho do viet van chu khong phai viet noi.

6 cong thuc hook chuyen nghiep

Hieu chinh cho thi truong VN. Chi tiet: skills/vi/references/hook-formulas-vn.md.

Moi hook gom 2 dong: Dong 1 (mo) toi da 50 ky tu, Dong 2 (twist) toi da 50 ky tu.

#	Kieu hook	Cong thuc	Vi du VN
1	Con so dan dau	Mo bang so lieu cu the, bat ngo	"97% chu spa dang lam sai buoc nay" / "Va no ton 200 trieu/nam"
2	Nguoc doi	Noi dieu pho bien roi lat nguoc	"Chay ads nhieu hon khong giup ban" / "Toi giam budget 50% va tang don 3x"
3	Bien doi ca nhan	Truoc vs Sau voi con so	"6 thang truoc toi khong co khach" / "Bay gio 40 booking/tuan — day la cach"
4	Muon uy tin	Nhac ten thuong hieu, nguoi noi tieng, cong cu	"ChatGPT vua thay doi cach toi lam MKT" / "Va 90% marketer chua biet"
5	Thu nhan	Chia se sai lam, mat mat	"Toi da mat 500 trieu chay ads sai" / "Day la bai hoc dat gia nhat"
6	Du bao tuong lai	Dieu sap thay doi ma it nguoi biet	"TikTok Shop sap thay doi hoan toan" / "Ai khong chuan bi se mat thi phan"

Quy tac hook:

• Khong bao gio mo bang "Toi" — dung "Ban", "Day", con so, hoac ten nguoi/brand
• Dong 1 tao curiosity gap — Dong 2 tang stakes hoac lat nguoc
• Dem ky tu: 50 char/dong la toi da — tren mobile, nhieu hon se cat
• Chon kieu hook phu hop tang pheu: TOFU (1,2,6), MOFU (3,4), BOFU (5,3)

Reverse-engineer video viral (tham khao)

Hoc tu video doi thu/KOL de viet script tot hon — KHONG copy.

Khi user cung cap link video tham khao (TikTok, Reels, YouTube Shorts):

1. Phan tich cau truc: Hook (may giay?), so diem chinh (2 hay 3?), CTA kieu gi?
2. Rut ky thuat: Goc quay, nhip cat, text overlay style, am nhac
3. Adapt cho brand: Giu cau truc + ky thuat, thay noi dung bang san pham/dich vu cua user
4. Khong copy loi thoai — chi hoc pattern, viet lai bang giong van brand

Quy tac viet script

1. 1 y chinh duy nhat — khong noi 2 dieu trong 1 video.
2. Ngon ngu noi — viet nhu dang noi chuyen, khong viet van.
3. Cau ngan — toi da 15 tu/cau. Cau dai = nguoi xem luot.
4. Transition ro rang — ghi chi dan chuyen canh trong script.
5. Text overlay bat buoc — ghi ro noi dung text hien tren man hinh.
6. Khong dung nhac nen co ban quyen — chi dung nhac trending hoac royalty-free.
7. Toi da 2 diem chinh — 3 diem = qua nhieu, nguoi xem khong nho.
8. Khong ket luan ho — de su that/so lieu tu noi len.

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Personal Brand Mode

Mode nay tu dong kich hoat khi co .agents/personal-brand-context.md. Doc context file truoc — lay: niche, audience ca nhan, story arc, brand voice.

Khac biet cot loi voi mode SP (MODE A)

Yeu to	Mode A (San pham)	Mode B (Personal brand)
Goal video	Sell / Convert	Build trust + Authority
Hook angle	Pain point san pham	Personal experience / Industry insight
CTA	"Inbox/Comment" mua hang	Soft CTA: "Ban nghi sao?", "Follow them"
Story	Customer story	Founder/Coach story (chinh ban)
Trust signal	Reviews, USP	Personal track record, contrarian view
Tone	Selling-focused	Conversational, vulnerable, authoritative

4 hook personal brand (khac 5 hook san pham)

#	Loai hook	Cong thuc	Vi du VN
1	Personal confession	Mo dau bang loi sai / that bai cua chinh ban	"Toi da mat 200 trieu vi sai 1 quyet dinh tuan truoc. Day la bai hoc."
2	Contrarian take	Phan bac dieu da so tin	"Moi nguoi noi nen scale nhanh. Toi da nay scale cham — va day la ly do."
3	Behind the scene	Cho thay phan it nguoi thay	"Toi 5h sang khi build startup nay. Day la what no one tells you."
4	Industry truth	Kien thuc nganh khong ai noi	"Sau 10 nam lam tu van, day la 3 dieu agency khong bao gio noi voi ban."

Cau truc script Personal Brand 30s

Time	Noi dung	Goal
0-3s	Hook personal brand (1 trong 4 loai tren)	Stop scroll bang ca nhan
3-10s	Setup: ai noi, hoan canh	Establish credibility
10-22s	Insight chinh / story turning point	Deliver value
22-28s	Lesson hoc duoc / framework	Pay off the hook
28-30s	Soft CTA: "Ban tung gap chua?", "Follow them"	Build community, NOT sell

QA Score Personal Brand (10 tieu chi)

Khac voi QA san pham. 10 tieu chi × 10 diem:

1. Authenticity (co bua dat khong?)
2. Personal vulnerability (co share that bai/loi sai?)
3. Industry insight (co kien thuc moi nguoi can?)
4. Hook personal angle (1 trong 4 loai tren)
5. Story arc clear (setup → turning point → lesson)
6. Brand voice consistency (match personal-brand-context.md)
7. Soft CTA appropriate (KHONG hard sell)
8. Disclosure neu dung AI avatar
9. Niche relevance (khop voi niche dang chon)
10. Repurpose-able (co cat ra short clip duoc khong?)

Score guide: 90+ Xuat sac, 70-89 Tot, 50-69 Can fix, <50 Lam lai.

Khi nao KHONG dung Personal Brand Mode

• User chi co product context, KHONG co personal brand context → dung mode A
• Video ads chay tien (ad copy ban hang) → dung skill 05 thay
• Tutorial / how-to thuan tuy → mode A van phu hop

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Cau truc ket qua

Thong tin chung

# Script Video: [Ten san pham/chien dich]
Ngay tao: [YYYY-MM-DD]
Nen tang: [TikTok / Reels / YouTube Shorts]
Thoi luong: [Xs]
Tang pheu: [TOFU / MOFU / BOFU]
Doi tuong: [Mo ta ngan]
Goc do: [Tham khao content-angles.md]

Ban A — [Ten goc do / Hook chinh]

Timestamp	Loi thoai	Hinh anh / Hanh dong	Text overlay	Am thanh
[0–3s]	"[Hook — viet nguyen van]"	[Mo ta canh quay: goc may, chu the, hanh dong]	[Text hien tren man hinh]	[Nhac nen / sound trending]
[3–10s]	"[Van de — viet nguyen van]"	[Chuyen canh: transition type + canh moi]	[Text overlay]	[Tiep tuc / doi nhac]
[10–20s]	"[Giai phap — viet nguyen van]"	[Hanh dong: demo san pham, B-roll, close-up]	[Text overlay]
[20–27s]	"[Bang chung — viet nguyen van]"	[Truoc/sau, review, so lieu tren man hinh]	[Text overlay ket qua]
[27–30s]	"[CTA — viet nguyen van]"	[Tro tay, chi link, quay lai san pham]	"[CTA text lon, ro]"

Ban B — [Ten goc do / Hook chinh]

(Cung cau truc bang nhu ban A, khac goc do hoac hook)

Timestamp	Loi thoai	Hinh anh / Hanh dong	Text overlay	Am thanh
[0–3s]	"[Hook khac — viet nguyen van]"	[Goc quay khac]	[Text overlay khac]
...	...	...	...	...

So sanh 2 ban

Yeu to	Ban A	Ban B
Loai hook	[VD: Cau hoi]	[VD: Ket qua truoc]
Cam xuc chinh	[VD: To mo]	[VD: Bat ngo]
CTA	[VD: Nhan tin ngay]	[VD: Comment de nhan]
Do kho quay	[De / Trung binh / Kho]	[De / Trung binh / Kho]
Phu hop test	[Cold audience]	[Warm audience]

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Huong dan quay ky thuat

Thiet bi

Hang muc	Khuyen dung	Thay the
May quay	iPhone 13+ / Samsung S22+	Dien thoai co 4K
Chan may	Tripod co kep dien thoai	Ke sach, tu do
Anh sang	Ring light 26cm hoac den softbox	Quay canh cua so, anh sang tu nhien
Am thanh	Mic cai ao Boya BY-M1	Mic tren dien thoai (phong yen tinh)
Phan mem edit	CapCut (free)	VN Editor, InShot

Checklist truoc khi quay

• Tat thong bao dien thoai
• Lau camera
• Kiem tra anh sang — khong nguoc sang
• Test am thanh — thu 5 giay roi nghe lai
• Chon ti le khung hinh: 9:16 (doc) cho TikTok/Reels/Shorts
• Dat may ngang tam mat hoac hoi cao hon
• Doc script 2 lan truoc khi quay

Phong cach quay theo loai noi dung

Phong cach	Mo ta	Phu hop
Talking head	Noi thang vao camera, close-up mat	Hook cau hoi, giao duc, review
POV	Camera = mat nguoi xem, khong thay mat nguoi quay	Tinh huong, trai nghiem
B-roll + voiceover	Quay san pham/khong gian, ghep giong noi sau	Demo san pham, behind-the-scenes
Truoc/sau	Chia doi man hinh hoac chuyen canh	Bang chung, ket qua
Green screen	Dung anh/video nen, nguoi noi phia truoc	Phan tich, binh luan, so sanh

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Caption va Hashtag

Caption

[Dong 1 — hook lai noi dung video, toi da 125 ky tu]
[Dong 2 — bo sung gia tri hoac context]
[Dong 3 — CTA: "Save lai de lam theo" / "Tag ban be can biet"]
.
.
.
[Hashtag block]

Chien luoc hashtag

Nhom	So luong	Vi du
Trending / Viral	1–2	#xuhuong, #viral
Nganh / Niche	2–3	#skincare, #spadanang, #lamdep
Thuong hieu	1	#TenThuongHieu
Long-tail	1–2	#cachtridamunhieunam, #reviewspadanang

Tong: 5–8 hashtag. Khong spam 20–30 hashtag — giam reach.

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Viral Score — Du doan hieu qua

Cham diem 5 yeu to, moi yeu to 1–5 diem:

Yeu to	Tieu chi	Diem
Hook strength	3 giay dau co gay to mo khong? Co ly do de o lai khong?	/5
Save potential	Nguoi xem co muon luu lai xem sau khong? (tips, huong dan, cong thuc)	/5
Share trigger	Co ly do de chia se cho nguoi khac khong? (hai, dong cam, huu ich)	/5
Completion pull	Nguoi xem co muon xem het khong? Co suspense/payoff khong?	/5
Comment bait	Co gi de nguoi xem binh luan khong? (cau hoi, tranh luan, tag ban)	/5

Tong diem	Danh gia	Hanh dong
20–25	Tiem nang viral cao	Chay ngay, do budget ads
15–19	Kha	Chay A/B test, theo doi 24h dau
10–14	Trung binh	Can chinh hook hoac CTA
<10	Yeu	Viet lai — khong nen chay

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QA Score — Kiem tra truoc khi giao

QA gate 95/100 cho script dang ngan.

Cham diem script theo 10 tieu chi, moi tieu chi 10 diem. Chi giao khi dat ≥ 85/100.

#	Tieu chi	10 diem	0 diem
1	Hook trong 3s	Co hook ro, khong gioi thieu ban than	Mo bang "Xin chao, hom nay minh se..."
2	Hook ≤ 50 ky tu	Dong 1 ngan, dam, du nghia	Dong 1 dai, cat giua y
3	1 y chinh duy nhat	Toan bo script phuc vu 1 message	Nhieu y lan man
4	Toi da 2 diem chinh	2 diem ro rang, de nho	3+ diem, qua nhieu thong tin
5	Ngon ngu noi	Doc len tu nhien, nhu dang noi chuyen	Viet van, cung nhac
6	Cau ≤ 15 tu	Moi cau ngan gon	Co cau dai >15 tu
7	CTA cu the	"Nhan tin ngay", "Comment [TU KHOA]"	"Tim hieu them", "Lien he"
8	Thoi luong phu hop	Script doc het trong thoi luong da chon	Qua dai hoac qua ngan
9	Khong mo bang "Toi"	Mo bang "Ban", "Day", con so, brand	Dong dau tien la "Toi..."
10	Co huong dan quay	Goc quay, hanh dong, text overlay ro	Chi co loi thoai, khong co visual

Tong diem	Danh gia	Hanh dong
95–100	Xuat sac	Giao ngay
85–94	Tot	Giao duoc, ghi chu cai thien
70–84	Trung binh	Chinh lai truoc khi giao
< 70	Yeu	Viet lai

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Quy trinh san xuat va tieu chuan duyet script

Vi tri script trong chuoi san xuat

IDEA → HOOK → MESSAGE → CTA → BRIEF → SCRIPT → PRODUCTION → REVIEW → REPURPOSE → PUBLISH
                                 ^        ^                      ^
                          36-content-brief |              44-brief-video-editor
                                     skill nay

Dau vao bat buoc truoc khi viet script: brief tu 36-content-brief (chu de, message chinh, tang pheu, CTA, deadline) va insight tu 09-insight-khach-hang. Khong co brief thi khong viet script — se phai viet lai.

Dau ra sau khi script duyet: chuyen thanh brief cho editor qua 44-brief-video-editor (nhac nen, text overlay, subtitle, transition, color grade, pace) va lich dang qua 01-lich-noi-dung.

Khoi ban giao cho quay + dung

Ghi kem cuoi moi script — thieu khoi nay, editor se tu quyet va lech brand:

Hang muc	Ghi ro	Vi du
Nhac nen	Mood + dai BPM + nguon	"Upbeat, 100-120 BPM, nhac trending TikTok VN thang [X]"
Anh sang	Natural / Ring light / Studio + huong chieu	"Ring light chinh dien, them den vien phia sau"
Goc camera	Eye level / Slightly low / Overhead	"Eye level, doi sang overhead o beat demo"
Transition	Cut nhanh / Slow motion / Zoom / None	"Cut nhanh giua cac beat, khong dung hieu ung chuyen canh cua CapCut"
Text overlay	Vi tri + font + mau	"Giua tren, font dam, mau [mau primary] tren nen toi"
Subtitle	Ngon ngu + kieu	"Tieng Viet, tung cum tu, khong hien ca cau"
Trang phuc / Props

Tieu chuan duyet script — 3 gate

Gate	Ai lam	Khi nao	Kiem gi	Ket qua
Gate 1 — Self QA	Nguoi viet	Truoc khi nop	Cham QA Score 10 tieu chi o tren; doc to toan bo script	>=85/100 moi duoc nop
Gate 2 — Content review	Leader / content lead (62-marketing-review)	T-5 truoc ngay quay	5 cau hoi duyet ben duoi	DUYET / DUYET CO DIEU KIEN / TRA VE
Gate 3 — Pre-shoot	Nguoi quay	Ngay quay, truoc khi bam may	Checklist truoc khi quay + doi chieu khoi ban giao	Du moi quay

5 cau hoi o Gate 2:

1. Hook co dung 3 lop (visual + audio + text) khong? Tat tieng doc 3s dau con hieu khong?
2. Video nay co dung 1 y chinh duy nhat khong? Neu ke lai cho nguoi khac trong 1 cau co duoc khong?
3. Message co khop brief va khop tang pheu khong? (TOFU khong ban, BOFU phai co offer)
4. CTA co phai 1 hanh dong duy nhat, cu the, do duoc khong?
5. So lieu / claim trong script co that va co nguon khong? Co vi pham chinh sach nen tang khong?

Ly do TRA VE thuong gap: hook mo bang chao hoi hoac ten brand · nhoi 3 y vao 1 video · CTA chung chung · dung so khong co nguon · script viet van chu khong phai ngon ngu noi · thieu chi dan hinh anh.

Repurpose — 1 script ra nhieu dau ra

Sau khi video chay tot (Viral Score >=20 hoac tren muc trung binh kenh), cat nho ra:

Nguon	Cac dau ra	Skill xu ly
1 livestream 60-90 phut	5-10 clip 30-60s + 3-5 quote card + 1 thread + 1 bai blog + 1 email	04 (cat clip), 42-brief-hinh-anh, 14-email-marketing
1 video dai / bai blog	Thread 10-15 y + infographic + video giai thich + newsletter	37-caption-social, 42-brief-hinh-anh
1 case study	Post dai Facebook (truoc/sau) + carousel + video testimonial + quote card	43-brief-carousel, 06-brief-ugc-egc

Quy tac repurpose: khong dang lai y nguyen tren nhieu kenh — doi hook va do dai theo kenh, giu nguyen message chinh.

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Lien ket skill lien quan

• 05-copy-quang-cao — Dung copy ads de boost video co hieu suat tot
• 06-brief-ugc-egc — Gui script nay cho creator quay theo brief
• 01-lich-noi-dung — Xep lich dang video theo ke hoach noi dung
• 09-insight-khach-hang — Lay noi dau, mong muon cua khach de viet hook chinh xac
• 36-content-brief — Brief dau vao bat buoc truoc khi viet script
• 44-brief-video-editor — Chuyen script da duyet thanh brief dung phim
• 62-marketing-review — Gate 2 duyet script truoc ngay quay

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Checklist chat luong

Kiem tra truoc khi giao script:

• Co 2 ban A/B voi hook khac nhau
• Hook nam trong 3 giay dau, khong gioi thieu ban than
• Moi cau toi da 15 tu, ngon ngu noi
• Co chi dan hinh anh/hanh dong cho tung timestamp
• Co text overlay cho moi phan
• CTA cu the, hanh dong duoc (khong chung chung "tim hieu them")
• Thoi luong phu hop nen tang da chon
• Co huong dan quay ky thuat (thiet bi, anh sang, goc quay)
• Co caption + hashtag
• Co viral score danh gia
• Khong co nhac co ban quyen trong script
• Goc do noi dung phu hop tang pheu (TOFU/MOFU/BOFU)
• Moi ban co du 3 phuong an hook: Visual + Audio + Text overlay, kem ly do chon
• Tat tieng xem 3s dau van hieu video noi ve gi
• Chia beat ro rang, moi beat 1 diem, toi da 3 beat than bai
• Moi beat co doi canh hoac doi goc may
• Co khoi ban giao quay + dung (nhac, anh sang, goc may, transition, text overlay, subtitle)
• Da qua Gate 1 self QA (>=85/100) truoc khi nop
• Da qua Gate 2 content review, ghi ket qua duyet
• Co brief dau vao tu 36-content-brief — khong viet script khi chua co brief